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©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may.

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Presentation on theme: "©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may."— Presentation transcript:

1 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Practical Tools for Increasing Traffic to Your Corporate Website Lee Odden - CEO TopRank Online Marketing toprank.org

2 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Company YadaYada Consulting Speaking Blogging

3 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Content Optimization Newsroom Usability Content / Promotion Matrix Agenda for Increasing Traffic

4 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing “Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week.” * “More than 85% report visiting a corporate website or online newsroom at least once a month.” * * Bulldog Reporter/TEKgroup International, Inc. 2007 Journalist Survey Why Optimize for PR?

5 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Content Optimization (SEO) PushPull Newswire RSS Pitching/Blogger Relations Social Media Engagement Standard Search News Search Blog Search Media Search Optimization

6 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing SEO Considerations ContentLinks

7 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Content Optimization (SEO) Basic SEO Principles: 1.Content is reachable by search engines 2.Content is added often/periodically 3.Content is organized logically 4.Keywords exist in content and internal text links 5.Quantity of quality incoming links - keywords 6.Analytics and tracking to monitor, adjust

8 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Content Optimization (SEO) Basic Keywords/Links SEO is Not Enough! SEO Triple Threat: Optimization Link Building Promotion

9 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Keyword Research Tools Google AdWords Tool Microsoft Keyword Forecast Seodigger.com KeywordDiscovery.com Wordtracker.com Spyfu.com Web analytics (referring keywords) Site search logs Content Optimization (SEO)

10 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Keyword Research Tools

11 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Keyword Research Tools

12 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Create keyword glossary Map keywords to content Keyword Research

13 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Press releases / news releases Online op-eds / letters to the editor Online newsrooms and media kits Other corporate site content that references PR Blogs Reports / white papers Email newsletters Social networks and profiles Interviews (coach interviewee on keywords) Podcasts / Internet radio shows PR Content to Optimize

14 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing On Site Press Releases Online Media Room Blog PR Content to Optimize Off Site Social media profiles (Twitter, Stumbleupon, Delicious) Social networking profiles (LinkedIn, Facebook) Blog

15 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Give them something to link to! Embed links in press releases Cross link Social bookmark pickups Submit to directories Publish a blog Linking Tips

16 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Marketleap Link Popularity Yahoo Site Explorer Google Webmaster Central Microsoft Webmaster Tools Linking Tools

17 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Linking Tools

18 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Linking Tools

19 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Analyze the current link environment Develop a link building plan Assess competitor link activity for opportunities Sources linking to high ranking sites may link to you as well Analysis of what is working for others can work for you Linking Tips

20 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Easy to find contact info Segment news types, topics Segment media/content types: video, podcast, images, webinar, white paper Exec bios and images RSS subscription (and RSS to Email) Site search Social news/bookmark options for resources Usability Tips for Newsroom

21 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Usability Tips for Newsroom

22 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Usability Tips for Newsroom

23 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Inventory Assets – Match with Channels Content / Promotion Matrix Text Images Audio Video RSS Mobile Local News Widgets Products Standard Search Engines Flickr Odeo YouTube Technorati Mobile Search Engines Superpages Newswire, News Search Blogs Digital Assets Channels of Promotion

24 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Research keywords Map keywords to content Allocate resources to –on-page optimization –link building –AND content promotion Inventory media and promote to appropriate channels Takeaways

25 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Thank You! Thank You Lee Odden seo@toprankresults.com toprankblog.com

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