S ELLING A SSOCIATES TM Leveraging Online Social Networks for Professional and Personal Success Greg Holly President Selling Associates, Inc.

S ELLING A SSOCIATES TM Speaker Introduction Regional Director, Central & Canada Enterasys Networks, Inc. A division of Siemens Enterprise Communications President Selling Associates, Inc. An independent Sales Consulting firm Fund Raising Chair Geneva Film Festival An annual Independent Film Festival event sponsored by the Geneva IL Cultural Arts Commission 25 years experience selling complex technology solutions 18 years team leadership expertise BSEET Degree from DeVry University in Chicago Selling Associates, Inc. 2Confidential and Proprietary Married 25 years 2 Daughters ages 17 and 19 Grew up in Elk Grove Village IL Lived in Plano TX for 15 years Now live in Geneva IL since 2005 Well travelled both U.S. & International

S ELLING A SSOCIATES TM S ELLING A SSOCIATES TM A Network Enables Efficient Communications

S ELLING A SSOCIATES TM What is Social Networking? A “one-to-many” channel of communications –How you feel –What you think –What you’re doing A personal portal to a worldwide community A network of people who share interests and activities Connections to people at low costs Selling Associates, Inc. Confidential and Proprietary4

S ELLING A SSOCIATES TM Advantages of a Social Network Professional Share or solicit ideas & best practices with industry colleagues Project a professional self identity, and promote yourself Broadcast a message Brand or advertise a product, service, solution, or label Find a new job Find job candidates Personal Stay connected with friends and family around the world Reconnect with old friends and former classmates Participate in a shared interest group Online Gaming Selling Associates, Inc. Confidential and Proprietary5

S ELLING A SSOCIATES TM Popular Social Networking Websites Selling Associates, Inc. Confidential and Proprietary6

S ELLING A SSOCIATES TM S ELLING A SSOCIATES TM Selling Associates, Inc. Confidential and Proprietary7 Establishing a Virtual Profile Are you building a professional or personal Social Network? Who is your target audience? Which contacts will be invited into this Social Network? How will this Social Network be leveraged in the future? What image do you want to project? You

S ELLING A SSOCIATES TM Inviting Friends Selling Associates, Inc. Confidential and Proprietary8 Me My Network You Your Network You Your Network Me My Network Friend InviteAccept Invite Explore for additional friends

S ELLING A SSOCIATES TM Building Your Social Networks Selling Associates, Inc. Confidential and Proprietary9 You Professional Social Network (e.g. LinkedIn) Personal Social Network (e.g. Facebook) Friend Invite Co-workers Industry Colleagues Customer Prospects Employer Prospects Job Candidates High School Classmates College Alumni Hobbies and Activities Friends and Family Neighbors

S ELLING A SSOCIATES TM Communicating Within Your Network Selling Associates, Inc. Confidential and Proprietary10 You Your Boss Future Boss Your Priest Your 11 yr old Niece My job sucks I was partying until 2am again Your Drinking Buddy Your Sister Personal Network What’s On Your Mind? Share I’m writing a Cloud Computing Whitepaper… My daughter got a scholarship to DePaul Professional Network Your Co-worker Industry Colleague

S ELLING A SSOCIATES TM Leveraging Your Social Network You have visibility to all contacts across your entire network Your contact network is searchable Key words in your profile make you visible to searches by others You get answers to questions from industry experts Many employers only consider candidates from LinkedIn Selling Associates, Inc. Confidential and Proprietary11

S ELLING A SSOCIATES TM Leveraging Your Professional Network Selling Associates, Inc. 12Confidential and Proprietary You 1 Degree Away Friend 3 Degrees Away 2 Degrees Away Friend of Friend Introduction Request Response to Introduction Request Target Contact

S ELLING A SSOCIATES TM LinkedIn Demonstration Home Page Profile Network Statistics Joining Groups Asking Questions Search Engine –People –Companies –Jobs Selling Associates, Inc. Confidential and Proprietary13

S ELLING A SSOCIATES TM Social Networking has changed the game! The way we communicate The way we work The way we play The way we are perceived Selling Associates, Inc. Confidential and Proprietary14

S ELLING A SSOCIATES TM Thank You