Linked In

 Objective  “To take a step back and allow capital, all forms of capital intellectual capital, working capital and human capital to flow where it can be best leveraged”  How?  To get everyone LinkedIn  Find a job for EVERYONE  Create an Economic Environment for 3 billion working people  Link In the World’s 70 million companies

 Business oriented social media platform launched in May 2003; Mobile 2008  Used mainly for professional networking  300 million + users in over 200 countries  93M in the U.S.  Revenue of $1.52B and net income of $26M  IPO in 2011 and shares rose to a peak of 171% of opening the first day  $154.6M in advertising revenues in exceeding Twitter  Founders also founded PayPal

 The basic functionality of LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationshipssocial network  Users can invite anyone (whether a site user or not) to become a connection  if the invitee selects "I don't know" or "Spam", this counts against the inviter and if the inviter gets too many of such responses, the account may be restricted or closed

 Obtaining introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third- degree connections)  Users can find jobs, people and business opportunities recommended by someone in one's contact network.  Employers can list jobs and search for potential candidates.  Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.  Users can post their own photos and view photos of others to aid in identification.

 Users can follow different companies and can receive notifications about the new joining and offers available.  Users can save (i.e. bookmark) jobs that they would like to apply for.  Users can "like" and "congratulate" each other's updates and new employments.  Users can see who has visited their profile page.

 Allows Apps so that members can link to Amazon and display their reading list  Link to blogs postings through Tripit  November 2010 enabled businesses to list products and services on corporate profile and LinkedIn users to recommend products  Enables the formation of interest groups  Academic and corporate alumni  Job interests  Supports limited discussion moderated by group owners  Users can endorse other members’ skills

 Influencers  Launched in October 2012 and brings together 300+ of the world's top thought leaders to share their professional insights with members.  Influencer is an invite-only program that features notable leaders from a vast range of industries including Richard Branson and Jack Welch  Advertising and for-pay research (2008)  LinkedIn launched LinkedIn Direct Ads as a form of sponsored advertising  Opened network of 30 million professionals globally as a potential sample for business-to-business research. It is testing a potential social network revenue model - research that to some appears more promising than advertising. [84] [84]  Sponsored Updates ad service. Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base  Users can no longer upload resumes (as of 2012)

 User Options Profile, Connections, Jobs, Interests, Business Services

 Post a Job  Talent Solutions  Advertising  Sales Solutions

LINKEDIN MEMBER  Immediately shows to the right jobs you may be interested  Algorithm assists in matching your skills with job requirements BUSINESS  Immediately Pops Up A Wizard  Wizard Uses Algorithm to Fill in as much information as possible  Complete job description, title, employment type, experience requirements, how to apply  30 Day Posting  $295  Bundles Available

BUSINESS  Recruiting Solutions  Can't find the ideal candidate?  Source anyone on LinkedIn.  LinkedIn Recruiter LinkedIn Recruiter  Job boards attracting the wrong crowd?  Target just the right person.  Jobs Network Jobs Network  Do prospects know your employer brand?  Showcase your company's culture.  Career Page Career Page  Work With Us Work With Us LINKEDIN  Offers demos to assist in how to improve recruiting, networking  Jobs Network  Enables targeting individuals not looking currently  Career Page  Offers strategies to improve the Employment Brand  Give applicants personal tours  Work with Us  Businesses own the ad space on employee pages

 Acquiring new customers  Sponsored Updates  Raise brand awareness, build relationships, and drive quality leads with Sponsored Updates. Extend your reach to the LinkedIn feed across web, mobile, and tablet.  Professional audience  Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes. All you need is a LinkedIn account.  Precision B2B targeting  By job title and function  By industry and company size  By seniority

 Set your own budget  Pay by clicks or impressions  Stop your ads at any time  No long-term contracts  No commitments  Ad formats  Text and image ads Example of a text and image ad. Text and image ads  Need a Corporate Caterer?  Gourmet catering for private parties. Affordable prices. Get a free quote.  Video ads Example of a video ad. Video ads  Cloud Computing Summit  First 100 Attendees are Complimentary. May 2012 in Dallas, TX.  Text only ads

 Create an Ad  Reach TM with a combo of text, visuals and video  Creates up to 15 various ad formats  Link to your website or LinkedIn page  Sponsor Content  Sponsor existing or new content to reach a wider audience ▪ Company Updates ▪ Specific Content Designed to raise awareness, inform

 Find Your Audience  Geography ▪ By continent  Industry ▪ Select from basic categories such as agriculture, government, etc.  Seniority ▪ Indicate entry, manager, owner, etc.  Job Function ▪ Indicate area such as accounting, healthcare, education

 Sales Leads Generation  Social Selling eBook  Sales Prospecting Techniques

 Used to Identify Topics  Much like key words for searches  Helps Twitter Users Organize  Makes searches easier if all posts on a topic identified with same hashtag ▪ Look at trends, twubs, go to hashtags.org  Track Hashtags  Hashtags.org – charts and tracks  Monitter, Twilert  Using Hashtags  Don’t overuse them  Organize Hashtags  Use one early in tweet on topic  Remind users of hashtag using for the topic or day frequently