1. + strategy + branding + technology + marketing 2016 Marketing For Client & Talent Acquisition

2. + strategy + branding + technology + marketing Red Caffeine is the Marketer for Makers Competitive Analysis Market Research Online Audit Interviews & Focus Groups Influencer Identification Buyer Persona Profiles Annual Marketing Plans Brand Communications Logo Design Naming Corporate Identity Marketing Materials Sales Tools Responsive Website Design Software Development Website Development Content Management Mobile Applications eCommerce Platform Integration Application Development Content Marketing Search Engine Marketing Email & Direct Marketing Social Media & Blogs Public Relations Advertising Experiential Marketing A special blend of

3. + strategy + branding + technology + marketing Marketing = New Website

4. + strategy + branding + technology + marketing Marketing =

5. + strategy + branding + technology + marketing Start with clearly defining your goals 1. Attract new customers 2. Retain & grow current customers 3. Attract employees

6. + strategy + branding + technology + marketing Be strategic about your process

7. + strategy + branding + technology + marketing Strategy is the blueprint of your brand Competitive Analysis Interview Clients: Current, Prospective & Lost Identify Influencers

8. + strategy + branding + technology + marketing Strategy results knowing needs of buyer 1. Engineer 2. Procurement

9. + strategy + branding + technology + marketing Outcome of strategy drives brand story

10. + strategy + branding + technology + marketing What is the perception of your brand

11. + strategy + branding + technology + marketing Is your image current, modern & relevant

12. + strategy + branding + technology + marketing What is your brand story Who you are What you do Who you do for Why you do better *for each buyer type

13. + strategy + branding + technology + marketing Brand story drives user experience Simple Message Clear Call To Action

14. + strategy + branding + technology + marketing No “field of dreams” in marketing

15. + strategy + branding + technology + marketing This is how it works Content is the fuel Case Studies Video Webinars PR Target specific buyer types Search Engine Optimization Search Engine Marketing Social Media Nurture relationships Email Marketing Automation Website & Blog

16. + strategy + branding + technology + marketing Same marketing tactics attract employees Solid brand presence Facebook showcases culture LinkedIn targets job titles Career page outline benefits Appealing job descriptions Partner with educators Leverage video to tell your story

17. + strategy + branding + technology + marketing Everyone asks about ROI Measure tactical effectiveness Close loop to sales CRM Marketing Automation

18. + strategy + branding + technology + marketing “It’s a Brand New CARR” Creates differentiation in a market of slim differentiation Positions first class customer experience Starts the conversation

19. + strategy + branding + technology + marketing Bi-Link webinar attracts new prospects Sells out webinar 2X Gains 4000+ prospects to database Generates 100+ leads 2 Sold Out Webinars of 2000 attendees each Case Study + 3 Videos Shared to 5k email subscribers Advertised as Sponsored Content 1200 tweets

20. + strategy + branding + technology + marketing Ergoseal sales tools gets noticed Sales tools that break through clutter Drew attention of Global Procurement

21. + strategy + branding + technology + marketing Bales content leads to leads Third party endorsement = credibility Tell stories through case studies Tools engineers use

22. + strategy + branding + technology + marketing Smalley attracts talent via marketing Leverages online tactics to attract talent

23. + strategy + branding + technology + marketing Who are you “really” marketing to today Current clients New prospects Employees

24. + strategy + branding + technology + marketing Recap 1.Start with identifying your goals 2.Examine competition and marketplace today 3.Define who your buyer types are and their needs 4.Take a hard look at your brand story & image 5.Map investment to sales goals 6.Engage in a thoughtful process Goals Strategy Branding Web Marketing

25. + strategy + branding + technology + marketing Julie Poulos – Vice President julie@redcaffeine.com | 630-781-8200 THANKYOU HOW CAN WE FUEL YOUR BUSINESS?