© Muzeview, LLC 2009 The Web Presence “Causal Loop” for Law, Accounting & Consulting Firms Paul Gladen President, Muzeview October 2009.

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Presentation transcript:

© Muzeview, LLC 2009 The Web Presence “Causal Loop” for Law, Accounting & Consulting Firms Paul Gladen President, Muzeview October 2009

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Rich Content In Many Places Drives Conversation

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Search Presence Organic SEP, Site Rank Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Search Presence Organic SEP, Site Rank Online Linked Conversation Drives Search Presence Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Search Presence Organic SEP, Site Rank Online Linked Conversation Drives Search Presence Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation Search Results Are Conversation Starters

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Search Presence Organic SEP, Site Rank Traffic Site Traffic, Site Stickiness Conversation Drives Traffic Online Linked Conversation Drives Search Presence Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation Search Results Are Conversation Starters

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Search Presence Organic SEP, Site Rank Traffic Site Traffic, Site Stickiness Conversation Drives Traffic Online Linked Conversation Drives Search Presence Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation Traffic Drives Conversation Search Results Are Conversation Starters

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers Search Presence Organic SEP, Site Rank Traffic Site Traffic, Site Stickiness Conversation Drives Traffic Online Linked Conversation Drives Search Presence Search Presence Drives Traffic Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation Traffic Drives Conversation Search Results Are Conversation Starters

Web Presence – Causal Loop © Muzeview, LLC 2009 Firm Generated Web Content Website Content, Employees on Linkedin, AdSpend, Firm Blogs, Facebook Posts, Tweets Online Conversation Blog Mentions, Inbound Links, Linkedin Alumni, Facebook Fans, Twitter Followers, Search Presence Organic SEP, Site Rank Traffic Site Traffic, Site Stickiness Conversation Drives Traffic Online Linked Conversation Drives Search Presence Search Presence Drives Traffic Rich Content in Many Places Drives Search Ranking Rich Content In Many Places Drives Conversation Traffic Drives Conversation Traffic Drives Search Presence Search Results Are Conversation Starters

The Causal Loop & Business Development © Muzeview, LLC 2009 Firm Generated Web Content Online Conversation Search Presence Traffic Effective firm generated web content is the driver for online conversations, enhanced search presence and increased web traffic which builds real world relationships and stimulates lead generation. Client Relationships & Leads