SEO Tips from Website Grader Lessons from 2,602,042 websites
Timeline of SEO Time PeriodRanking Algorithm Before 2000 Context (web page content) 2000 to 2010 Context Authority (links) 2010 and Beyond Context Authority Personalization (social media and personal info)
SEO Before 2000 Ranking Algorithm: f(n): Context
Which Page Gets #1 Ranking? Search: “business software” Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc. vs.
On-Page SEO (Context) Page Title Clean URL Headers & Content Description
Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”
Attractive to Whom? (Context) www.seo-browser.com
Pre-2000 SEO Tips Lots of pages Search spider friendly Keyword-rich content
SEO from 2000 to 2010 Ranking Algorithm: f(n): Context + Authority
Which Page Gets #1 Ranking? Search: “business software” Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer. vs.
Why Links are Votes to Google Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website
SEO Tips for 2010 and Beyond Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links Publish more often Build a large social following Engage your social following
Suggested Next Steps The Basics: Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com www.WebsiteGrader.com More Advanced: Tips for Twitter, Facebook, LinkedIn: www.HubSpot.com/marketing-hubs