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SEO: Past, Present, Future Name Company Twitter. SEO Tips from Website Grader Lessons from 2,602,042 websites.

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Presentation on theme: "SEO: Past, Present, Future Name Company Twitter. SEO Tips from Website Grader Lessons from 2,602,042 websites."— Presentation transcript:

1 SEO: Past, Present, Future Name Company Twitter

2 SEO Tips from Website Grader Lessons from 2,602,042 websites

3 Timeline of SEO Time PeriodRanking Algorithm Before 2000 Context (web page content) 2000 to 2010 Context Authority (links) 2010 and Beyond Context Authority Personalization (social media and personal info)

4 SEO Before 2000 Ranking Algorithm: f(n): Context

5 Which Page Gets #1 Ranking? Search: “business software” Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc. vs.

6 On-Page SEO (Context) Page Title Clean URL Headers & Content Description

7 Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”

8 Attractive to Whom? (Context) www.seo-browser.com

9 Pre-2000 SEO Tips Lots of pages Search spider friendly Keyword-rich content

10 SEO from 2000 to 2010 Ranking Algorithm: f(n): Context + Authority

11 Which Page Gets #1 Ranking? Search: “business software” Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer. vs.

12 Authority is Determined by Links

13 Why Links are Votes to Google Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website

14 More + Better Content = Links

15 A Few Links Matter A Lot Source: SEOMoz

16 Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases

17 Publish Everywhere

18 Link Worthy Content

19 Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

20 2000 to 2010 SEO Tips Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links

21 SEO in 2010 and Beyond Ranking Algorithm: f(n): Context + Authority + Social / Personal

22 Which Page Gets #1 Ranking? Search: “business software” Result: It depends! It depends on who you are and when you search. vs.

23 What influences the results? Browser history of searcher Location of searcher Social graph of searcher Social authority of pages Up to the second news / trends

24 What Does SEO Rank Mean? SEO rank is now a meaningless metric.

25 What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.

26 Where is Search Going?

27

28 Major Trends in Search / Information Search fractionalization Personalization Content volume Social graph data Social discovery Real time content

29 Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709

30 Top Search Engines

31 Words Per Search Growing Source: http://blog.comscore.com/2010/06/facebook_search_engine.html

32 Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709

33 50 Million Tweets Per Day

34 NEW: Facebook = The Web

35 Coming to SEO: Likes = Links =

36 What should I do to prepare for what’s next in SEO?

37 Build Your Reach to Build Authority Reach MetricHubSpotSalesforce.com Inbound Links451,00078,676 MozRank SEO Authority 1-1066 LinkedIn Group Members45,00014,400 LinkedIn Company Followers458276 Facebook Fans11,9006,500 Twitter Followers34,0006,800 Google Buzz Followers1,000None YouTube Views300,000400,000 Slideshare Views375,0003,000 Twitter Mentions Per Month34,0009,500

38 Evolution of the Database

39 Content Makes You Interesting

40 Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

41 Make Sharing Easy

42 Auto-Post New Content to Social & Email New Blog Post: A CEO’s Guide to Internet Marketing

43 Build Network - Keyword Search

44 Start Groups on Topics Groups Group & Page Lists

45 Participate in Q&A Facebook Discussions Yahoo! Answers LinkedIn Q&A and Discussions

46 All Your Employees Are Marketers

47 Empower Employees by Sharing Info

48 SEO Tips for 2010 and Beyond Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links Publish more often Build a large social following Engage your social following

49 Suggested Next Steps The Basics: Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com www.WebsiteGrader.com More Advanced: Tips for Twitter, Facebook, LinkedIn: www.HubSpot.com/marketing-hubs

50 Q & A


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