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SEO: Past, Present, Future Name Company Twitter
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SEO Tips from Website Grader Lessons from 2,602,042 websites
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Timeline of SEO Time PeriodRanking Algorithm Before 2000 Context (web page content) 2000 to 2010 Context Authority (links) 2010 and Beyond Context Authority Personalization (social media and personal info)
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SEO Before 2000 Ranking Algorithm: f(n): Context
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Which Page Gets #1 Ranking? Search: “business software” Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc. vs.
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On-Page SEO (Context) Page Title Clean URL Headers & Content Description
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Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”
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Attractive to Whom? (Context) www.seo-browser.com
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Pre-2000 SEO Tips Lots of pages Search spider friendly Keyword-rich content
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SEO from 2000 to 2010 Ranking Algorithm: f(n): Context + Authority
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Which Page Gets #1 Ranking? Search: “business software” Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer. vs.
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Authority is Determined by Links
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Why Links are Votes to Google Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website
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More + Better Content = Links
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A Few Links Matter A Lot Source: SEOMoz
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Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases
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Publish Everywhere
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Link Worthy Content
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Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
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2000 to 2010 SEO Tips Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links
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SEO in 2010 and Beyond Ranking Algorithm: f(n): Context + Authority + Social / Personal
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Which Page Gets #1 Ranking? Search: “business software” Result: It depends! It depends on who you are and when you search. vs.
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What influences the results? Browser history of searcher Location of searcher Social graph of searcher Social authority of pages Up to the second news / trends
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What Does SEO Rank Mean? SEO rank is now a meaningless metric.
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What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
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Where is Search Going?
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Major Trends in Search / Information Search fractionalization Personalization Content volume Social graph data Social discovery Real time content
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Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
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Top Search Engines
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Words Per Search Growing Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
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Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
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50 Million Tweets Per Day
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NEW: Facebook = The Web
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Coming to SEO: Likes = Links =
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What should I do to prepare for what’s next in SEO?
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Build Your Reach to Build Authority Reach MetricHubSpotSalesforce.com Inbound Links451,00078,676 MozRank SEO Authority 1-1066 LinkedIn Group Members45,00014,400 LinkedIn Company Followers458276 Facebook Fans11,9006,500 Twitter Followers34,0006,800 Google Buzz Followers1,000None YouTube Views300,000400,000 Slideshare Views375,0003,000 Twitter Mentions Per Month34,0009,500
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Evolution of the Database
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Content Makes You Interesting
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Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
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Make Sharing Easy
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Auto-Post New Content to Social & Email New Blog Post: A CEO’s Guide to Internet Marketing
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Build Network - Keyword Search
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Start Groups on Topics Groups Group & Page Lists
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Participate in Q&A Facebook Discussions Yahoo! Answers LinkedIn Q&A and Discussions
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All Your Employees Are Marketers
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Empower Employees by Sharing Info
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SEO Tips for 2010 and Beyond Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links Publish more often Build a large social following Engage your social following
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Suggested Next Steps The Basics: Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com www.WebsiteGrader.com More Advanced: Tips for Twitter, Facebook, LinkedIn: www.HubSpot.com/marketing-hubs
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Q & A
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