E-commerce Opportunities for Small Businesses The emerging world of new opportunities for entrepreneurs: how individuals and local/regional businesses can improve business results using the techniques of global e-commerce

A Localizer Entrepreneurial Opportunity "There is going to be a huge amount of business for those small and medium-size firms that learn how to take all the global capabilities that are now out there and tailor them to the needs of a local community... It has enormous potential to be very job-creating“ Localizing the global -- Joe Cawley, IBM

Web Business Successes Amazon, E-Bay, You Tube, Facebook Amazon, E-Bay, You Tube, Facebook Each an entrepreneurial startupEach an entrepreneurial startup 20,000 visitors a day 20,000 visitors a day College tuition and spending money+ College tuition and spending money+ College tuition and spending money+ College tuition and spending money+ Over $100,000 more business per year Over $100,000 more business per year Over $100,000 more business per year Over $100,000 more business per year

Web Business Successes Amazon, E-Bay, You Tube, Facebook Amazon, E-Bay, You Tube, Facebook Each an entrepreneurial startupEach an entrepreneurial startup 20,000 visitors a day 20,000 visitors a day 20,000 visitors a day 20,000 visitors a day College tuition and spending money+ College tuition and spending money+ Over $100,000 more business per year Over $100,000 more business per year Over $100,000 more business per year Over $100,000 more business per year My own clients include one planning on orchestrating promoting Israel as a medical tourism destination.

Web Business Successes Amazon, E-Bay, You Tube, Facebook Amazon, E-Bay, You Tube, Facebook Each an entrepreneurial startupEach an entrepreneurial startup 20,000 visitors a day 20,000 visitors a day 20,000 visitors a day 20,000 visitors a day College tuition and spending money+ College tuition and spending money+ College tuition and spending money+ College tuition and spending money+ Over $100,000 more business per year Over $100,000 more business per year My own clients include one planning on orchestrating promoting Israel as a medical tourism destination.

Web Business Successes Amazon, E-Bay, You Tube, Facebook Amazon, E-Bay, You Tube, Facebook Each an entrepreneurial startupEach an entrepreneurial startup 20,000 visitors a day 20,000 visitors a day 20,000 visitors a day 20,000 visitors a day College tuition and spending money+ College tuition and spending money+ College tuition and spending money+ College tuition and spending money+ Over $100,000 more business per year Over $100,000 more business per year Over $100,000 more business per year Over $100,000 more business per year My own clients include one planning on orchestrating promoting Israel as a medical tourism destination.

Online Business Institute - Dawson College How To Generate Business Using the Internet

Online Business Institute - Dawson College The Internet and Business Potential "70% of U.S. households now use the Internet as an information source when shopping locally for products and services. "70% of U.S. households now use the Internet as an information source when shopping locally for products and services. The Internet is poised to surpass newspapers as a local shopping information resource.“ The Internet is poised to surpass newspapers as a local shopping information resource.“ Today more consumers are going online to search for information rather than turning to the yellow pages. Today more consumers are going online to search for information rather than turning to the yellow pages. Source: The Kelsey Group

3 Biggest Online Business Owner Dangers Websites that don’t work. Websites that don’t work. Belief you make money overnight. Belief you make money overnight. Have an offline business mentality. Have an offline business mentality.

The Internet is the one place in the world where…“If you build it, they will come” …does not apply

What works online? Content Content Traffic Traffic Information Information

The World is Connected and Spending The number of people using the Internet worldwide doubled over the past 4 years, and there are now more than 1.1 billion people online. The number of people using the Internet worldwide doubled over the past 4 years, and there are now more than 1.1 billion people online. In 2006, consumers spent $170 billion shopping online. According to a recent Pew Internet & American Life Project survey. In 2006, consumers spent $170 billion shopping online. According to a recent Pew Internet & American Life Project survey.

Opportunity Develop the best Best Site Concept. Develop the best Best Site Concept. Write original site content. Write original site content. Implement money generating techniques. Implement money generating techniques. There are at least 14 different ways to generate income online There are at least 14 different ways to generate income online

What makes a Successful Online Entrepreneur? Anti Get Rich Quick Anti Get Rich Quick Motivated and forward – looking & moving Motivated and forward – looking & moving Building a business to generate profits for the rest of their lives Building a business to generate profits for the rest of their lives

The Four Keys to Success Online

CTPM Content Content Traffic Traffic PREsell PREsell Monetize Monetize Build Income through Content

Common Business Website Mistakes Millions of websites do nothing to cultivate a customer relationship. Millions of websites do nothing to cultivate a customer relationship. Re-create online company brochure with no information Re-create online company brochure with no information Offer a host of products and services to buy and nothing else Offer a host of products and services to buy and nothing else Just another opportunity to separate you the visitor from your hard earned cash Just another opportunity to separate you the visitor from your hard earned cash

How Do You Get Started? Do Your Homework

What your research will reveal What people are looking for based on research. What people are looking for based on research. How often people search for the information. How often people search for the information. What competitors provide and how. What competitors provide and how. Know what content you’ll need to deliver and how. Know what content you’ll need to deliver and how.

Two Kinds of Research

Offline Market Research Research what people are buying. Research what people are buying. Find the right location. Find the right location. Open the business at the right location. Open the business at the right location.

Online Market Research Find out what people are searching for. Find out what people are searching for. Create a site based on what they are looking for. Create a site based on what they are looking for. Discover the most profitable search words. Discover the most profitable search words.

Online people search for information

Give them what they want

The Internet has growing potential for: For LOCAL Businesses with LOCAL Clients For LOCAL Businesses with LOCAL Clients The business owner who wants to go global The business owner who wants to go global The small business person just starting out The small business person just starting out Retirees Retirees The work from home entrepreneur The work from home entrepreneur

Case study example – Anguilla- beaches.com Young Entrepreneur Young Entrepreneur What do you love to talk about? – Anguilla Beaches What do you love to talk about? – Anguilla Beaches Content built on experiences and knowledge of Island Content built on experiences and knowledge of Island Traffic – 2000 visitors a day Traffic – 2000 visitors a day

Online Business Institute - Dawson College PreSell with blog and ezine

Online Business Institute - Dawson College Monetize - Google

Online Business Institute - Dawson College Monetize – Sells her own video

Online Business Institute - Dawson College Monetize – Referral fees

Online Business Institute - Dawson College Already have a business? What is Your Concept? What “solution” does your business provide? What “solution” does your business provide? Do you target a particular segment of your market? Do you target a particular segment of your market? What specific angle do you take that makes you unique? What specific angle do you take that makes you unique?

Online Business Institute - Dawson College

Opportunity – Do keyword research “People found me based on words and phrases I never even thought of.” “People found me based on words and phrases I never even thought of.” Keywords - deck designs, deck building, deck railings, backyard decks. Keywords - deck designs, deck building, deck railings, backyard decks.

Online Business Institute - Dawson College

What Content do you provide? “My site is a great resource for all information about how to build and design great backyard decks”

Online Business Institute - Dawson College Does Anybody know You Are There? How much Traffic do you get each day? How much Traffic do you get each day? “Averaging about 1200 visitors a day” “Averaging about 1200 visitors a day”

Online Business Institute - Dawson College Monetizing-The Fun Part “My product (post anchor) has sold over $25000 in the first couple of months and a huge buzz has been created in the market place.” “My product (post anchor) has sold over $25000 in the first couple of months and a huge buzz has been created in the market place.” “I signed my first major license distribution deal for the US (and Canada) which will cover about 80% of the market.” “I signed my first major license distribution deal for the US (and Canada) which will cover about 80% of the market.” “Developing an entire line of related proprietary products with good mass market distribution channels.” “Developing an entire line of related proprietary products with good mass market distribution channels.”

The Course: Learning About Building a Successful Business Using the Internet

Course Structure 10 weekly sessions – 3 hrs each 10 weekly sessions – 3 hrs each 3-5 hours homework per session3-5 hours homework per session Each session covers in detail each step you for building a successful business using the internet Each session covers in detail each step you for building a successful business using the internet End with an operational online business or existing business enhancing website End with an operational online business or existing business enhancing website No technical knowledge required

What You Need To Succeed BRAIN BRAINAND… MOTIVATION MOTIVATION BAM!

To Succeed, All You Need To Do Is Follow a proven PROCESS. Follow a proven PROCESS. Identify and develop the best Site Concept. Identify and develop the best Site Concept. Write original site content based on your passion. Write original site content based on your passion. Implement proven money-generating techniques. Implement proven money-generating techniques.

How To Monetize Do not rush into it. Do not rush into it. Don’t sell or prod your visitors to buy. Don’t sell or prod your visitors to buy. Do gently lead your visitors to click through to one of your income streams. Do gently lead your visitors to click through to one of your income streams.

The #1 E-Commerce Reality Nothing happens by accident in the world of computers, the Net, and customer response. Nothing happens by accident in the world of computers, the Net, and customer response. There is always a reason for what happens, good or bad, and that reason is… There is always a reason for what happens, good or bad, and that reason is… YOU

Remember -- All You Need Is BAM!