Presentation on theme: "How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with…"— Presentation transcript:
How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with…
Who we are and why you should care. LIM Consultants is an online consulting agency specializing in providing affordable & effective Local Internet Marketing services designed to increase the online presence of our clients, which in turns draws traffic both ONLINE & OFFLINE to their business with the goal of increasing profits.
Today’s business owners are faced with an enormous problem Why? 1.Search results are dominated by large corporations and major chains 2.Lack of knowledge to develop a web campaign 3.Belief they can’t compete on an economical basis 4.Inability to make transition from traditional advertising medium
Before the Internet: Staying connected meant advertising with: Phone Directories Newspaper TV Direct Mail Telemarketing Print Ads Word of Mouth
Times are rapidly changing Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail Where is yours? Declining Rapidly DVR/TiVo Do Not Call List 1%-2% Yield Rising Costs Spam Software 5 Traditional advertising mediums are loosing their effectiveness
The statistics are astonishing 1 Trillion — Number of web pages in the world 1 50 — Percentage of small business without a website 78 — Percentage of households with two or more computers 2 82 — Percentage of local searches that result in offline action 3 0 —Without a web presence, you have 0% chance in connecting with local consumers performing online searches 6 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2 nd, 2007)
Having a website isn’t enough How do people find it? How do you drive traffic to a website? Are you satisfied with your current web presence? 7 Search optimization companies are far too expensive for most local businesses!
LIM vs SEO Search Engine Optimization aka SEO, involves strategies and tactics undertaken to influence the rankings of web pages in the search engines. Ultimately as a business the owner, you would hire an seo firm to help your website or page reach #1 if possible or at a minimum the 1st page of Google, Bing or Yahoo for your chosen keywords. While this is a great achievement, does being number in the search engines equate to increased sales for your business? Local Internet Marketing definitely uses SEO techniques to help influence the search engines but more importantly, it is an ongoing process of seeking & communicating with LOCAL consumers who are not only searching for your products & services but are ready to buy!
Local Search – A New Opportunity 71% of all American adults use the Internet. 91% of all Internet users use a search engine to find information. Over 50% of all purchases are preceded by an Internet search 30 percent of all search queries contain a city, state or zip code. There are 2.6 billion local searches a month What does this have to do with you? You don’t need a website! (Although having one helps)
Our Services LIM provides effective & affordable Local Internet Marketing services for small business by developing strategies designed to acquire new customers and strengthen relationships with existing customers no matter how they choose to connect online. Our services include: Website development Mobile Website Development Online Lead Generation Google Place Page Optimization Mobile Marketing - (text messaging, QR codes, mobile coupons) Local Review Monitoring Management Local Directory Submissions & More!
We strive to help you standout! with local consumers online.
A Comment on the Economy When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion Without promotion something terrible happens..nothing ---PT Barnum