1. Business Name [Short Descriptive Tagline Goes Here] “Include a strong customer testimonial here if you have one. Social proof is one of the most powerful persuasion tools available.” – Full Name, Title and/or Business Name

2. High-level description Talk about what you do, who you do it for, why it’s important, how you’re unique, why they should care, etc. This is basically a mashup of your elevator pitch and value proposition. Company description Is there anything cool or unique about your business? How long have you been around? Did you start the business with a particular source of inspiration? Talk about that here.

3. We help businesses grow by implementing and optimizing marketing systems in four critical areas: Our R4 Approach Reputation Reach Resell Referral

4. R1: Reputation 72% What are people saying about you? Reputations take a long time to build, but they can be badly damaged with just a few stray comments from unhappy customers. [Your company] develops marketing systems that: Systematically enhance your reputation Decrease the impact of any negativity about your brand in the marketplace Position you as the preferred choice in your local market “Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising.” – Nielsen Research of U.S. consumers said they research companies through social channels before making purchases (Society for Communications Research)

5. R2: Reach Do more people know about you today than yesterday? [Your company] develops marketing systems that: Target your marketing efforts to the right audience Get your name in front of more of the right prospects each day Keep you front-and-center in the marketplace so you aren’t forgotten Did you know? 95.91 percent of all clicks occur on page 1 of Google, and the top three positions deliver 58.4 percent of traffic

6. R3: Resell Are you maximizing the value of your existing customer base? It takes time, money and effort to acquire new customers. Why not capitalize on your investment by focusing on those who are already buying from you?! {Company Name} can help you capture more revenue per customer by developing marketing systems that: Up sell new customers Cross sell your complimentary products and services Increase the average lifetime value of your customers “Would you like fries with that?” – most profitable cross-sell ever

7. R4: Referral FACT: Referrals spend more, convert better and shop faster. But there’s a catch: Even if your customers love you, they’re not likely to recommend you to their peers unless you ask them to. We can help you create systems and campaigns that: Generate more referrals Get the good word about you spread virally in social media Enhance your overall reputation in the marketplace You don’t need to passively wait for your customers to spread the word about your business! We can help you promote and channel positive buzz to boost referrals and increase sales activity. Among 25,000 consumers surveyed, 90 percent trust online recommendations from people they know. – Nielsen 90%

8. What We Do For Local Businesses Blog Design + Hosting Weekly Blog Posts Daily Facebook/Twitter Updates Professional Video Production Press Release Creation + Dist. Monthly Social Media Reporting Use this page to describe your core services. Provide compelling, high-level bullet points that describe what your services include. Here is where you can get more descriptive about the “how”— i.e. the specific features and deliverables that are included each of your service packages. Descriptive bullets

9. Together we’ll go far. {Company Name}’s Role Research, create and deliver proven marketing systems that enhance your Reputation, Reach more of your target audience, Resell your products to increase the lifetime value of each customer, and generate more Referral business. {Modify this to suit your services.} Your Role Engage with {Company Name}'s team of experts; share your goals and challenges openly; provide us with information we need in a timely manner so that we can execute our services and deliver swift results; and do your part to promptly capitalize on the interest generated by our campaigns. We prefer to partner deeply with our customers to help them achieve their business goals and dominate their local market. Before joining forces with us, we ask that each and every one of our partners understand their role and responsibilities. Keeping this pact means understanding and being responsible for the role you play in the success of your business. The Pact: Partnering for Success

10. “Use this page to feature a handful of testimonials from clients, colleagues and anyone else who has nice things to say about you … (except your mom, because of course she thinks you’re the best).” – Full Name, Title and/or Business Name “ Use this page to feature a handful of testimonials from clients, colleagues and anyone else who has nice things to say about you … (except your mom, because of course she thinks you’re the best).” – Full Name, Title and/or Business Name “Use this page to feature a handful of testimonials from clients, colleagues and anyone else who has nice things to say about you … (except your mom, because of course she thinks you’re the best).” – Full Name, Title and/or Business Name What our customers say…