HIRE Experience ! Sacramento Professional Network 1 How to Optimize your Use of LinkedIn and Other Social Media in your Job Search April 2, 2013

HIRE Experience! Sacramento Professional Network 2 Social Media and Your Job Search, It’s (almost) all about LinkedIn A Bullhorn trends report in 2013 found that 98.2% of recruiters used social media in While almost all the major social media sites are used by some recruiters, LinkedIn gets the most attention.

HIRE Experience! Sacramento Professional Network 3 Why Use LinkedIn In Your SPN Job Search? 200+ Million members Average age of LinkedIn user 41 BrandYourself recently analyzed 100,000 profiles and found that LinkedIn was the social network MOST often appearing at the top of Google search results. BrandYourself Used by 2 Million recruiters, according to LinkedIn ____________________________________________________________________________ Go to Market Strategies

HIRE Experience! Sacramento Professional Network 4 LinkedIn’s Search Algorithm likes connections, profile completeness, and group membership 1st level connections with profiles that are 100% complete and have the most in-common connections / shared groups, ranked in descending order 2nd level connections ranked in descending order by profile completeness 3nd level connections ranked in descending order by profile completeness Shared group members (outside of your network), ranked in descending order by profile completeness _____________________________________________________________________________________________ Blogging4Jobs 7 Things You Need to Know About LinkedIn Search by Stacy Donovan Zapar on February 4, 2013Stacy Donovan Zapar

HIRE Experience! Sacramento Professional Network 5 What this means: It’s important to: a) be a 1st degree connection to as many people as possible (i.e., grow that network)grow that network b) have a profile that’s complete, and c) join and participate in groups. _____________________________________________________________________________________________ Blogging4Jobs 7 Things You Need to Know About LinkedIn Search by Stacy Donovan Zapar on February 4, 2013Stacy Donovan Zapar

HIRE Experience! Sacramento Professional Network Connections Import your contacts Reconnect with friends, former colleagues Invite other professionals that you meet to connect, and make your invitation personal, not canned (310 characters) Skip the salutation (LinkedIn adds a salutation with the person’s name) Check spelling 6

HIRE Experience! Sacramento Professional Network Have a Profile That is Complete A head shot photo A Headline that describes your skills and/or job you are seeking Add a professional summary. Think of it as your professional elevator speech in print Add specialties/keywords in the Summary Add Experience (can upload or cut and paste from Resume) Add Skills (50) Ask for recommendations from connections, including for volunteer activities. Give recommendations (without being asked.) You can include 3 URLs in your profile, that are indexed by Google, as well as personalize your own LinkedIn URL 7

HIRE Experience! Sacramento Professional Network Have a Profile That is Complete More searchable fields: Certifications Honors and Awards (Title and Description are searchable) Projects (Project and Description are searchable) Patents (Title and Summary are searchable) Publications (Title and Summary are searchable) Volunteer Experience & Causes (Role and Description are searchable) Profile Language Company Location Industry Skills – up to 50 8

HIRE Experience! Sacramento Professional Network Groups You can join up to 50 Groups (not counting subgroups) But when you join, participate. The more involved you are the more respect you will earn and the higher you will rise in search results. 9

HIRE Experience! Sacramento Professional Network 10 How Can You Use The Web For Your Job Search? Social Networking Sites  Twellow.com  Find professionals in your field  Many categories you can search for people  Twitter  18-54, 61% female  $25,000-$50,000  Some College

HIRE Experience! Sacramento Professional Network 11 How Can You Use The Web For Your Job Search? Social Networking Sites  Facebook (BranchOut & EasyCV)  25-54, 60% female  $25,000-$75,000 income  Some college  LinkedIn  35-54, 50% female  $25,000-$110,000+ income  Some college to post-graduate

HIRE Experience! Sacramento Professional Network Use social media (e.g. LinkedIn) A personal web site A blog Google your name. If you do not show up in the first 10 entries, you need to do a better job of being visible online A LinkedIn Beta provides a list of people and groups with specific skills & experience when those keywords are searched on Google, ranked in descending order 12 How Can You Use The Web For Your Job Search?

HIRE Experience! Sacramento Professional Network 13 How Can You Use LinkedIn For Your Job Search? LinkedIn Benefits  Increases visibility  Improves connectivity  Resource for researching companies or individuals  Job listings  Group discussion boards  Can include three URLs

HIRE Experience! Sacramento Professional Network Account Types for Job Seekers 14 TypeFeaturesCost BasicBuild and maintain network connections, follow companies, create a web presence Free Job SeekerContact any member with InMail, without having to know their address (5 per month), see who’s viewed your profile, rise to the top as “featured applicant” when applying. $49.95 per month Talent Finder Recruiter Business Sales Navigator