Social Media. Social Media : Golden Rules Stay Consistent => Builds trust Stay Current => Keep up to date Stay Relevant => Share topical information.

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Presentation transcript:

Social Media

Social Media : Golden Rules Stay Consistent => Builds trust Stay Current => Keep up to date Stay Relevant => Share topical information

Social Media: Top 5 Facebook = PowerHouse Twitter Google Plus = Great for SEO LinkedIn => fundraising YouTube = visual

Social Media mix Understand which platforms you want/can/need to use => every channel has a different culture Know where to spend time. Trying to manage all = receipe for disaster

Invite your friends Simple Ask your staff to like the page Invite Facebook friends

Share the page On your profile In groups you join Ask staff to share the page

LikeBox

Integrate in your signature Patricia Cools Coördinator mobiliteit & medewerker studentenwerking STIP - Studentenvoorzieningen Campus Geel | Kleinhoefstraat 4 | BE-2440 Geel Tel (0) | Tel (intern) thomasmore.be/stip | facebook.com/stipkempen thomasmore.be/stipfacebook.com/stipkempen Voor studenten van Thomas More en KU Leuven in de provincie Antwerpen

Off-line promotion

WIN! Remember the rules= > no sharing Use app for listbuilding => long term result Relevant prize Simple Offline promotions

Pictures With actual people and let them tag them selves

Advertise Use Ad management for better targetting Ads for FB page work better then ads for websites

On request

Twitter Freightens you? They Need To LIKE you

Twitter: Connect Rude Truth but poor strategy: The following Go beyond the usual suspects

Twitter: make it about them Retweet + add comments Complement, give credit Conversate, be usefull,… Establishing Relationships

Twitter: Shift your thinking Help people Not just promoting

Twitter: Super hint Advanced Search ▫ Search.twitter.com Jump into the conversation Use the other box => questions

Twitter: advanced tips Link in 1 st part of the tweet => higher CTR Go Multimedia: video, pics, gifs Not just replay Locate crowdinfluencers Twitter List Function Reward followers Follow the competition

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