Memory.

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Memory The persistence of learning over time through the storage and retrieval of information.
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Presentation transcript:

Memory

The Multi-Store Model of Memory Atkinson and Shiffrin 1968 Three step process…. Encoding: The processing of information into the memory system. Storage: The retention of encoded material over time. Retrieval: The process of getting the information out of memory storage.

The Multi-Store Model of Memory Atkinson and Shiffrin 1968

Sensory Memory A split second holding tank for ALL sensory information. Sperling’s research on Iconic Memory Echoic Memory

Short Term Memory The stuff we encode from the sensory goes to STM. Events are encoded visually, acoustically or semantically. Holds about 7 (plus or minus 2) items for about 6-15 seconds. We recall numbers better than letters. Short Term Memory Activity

Ways to remember things in STM…so they go to LTM Chunking: Organizing items into familiar, manageable units. Mnemonic devices Rehearsal 1-4-9-2-1-7-7-6-1-8-1-2-1-9-4-1 "Mary Very Easily Makes Jam Saturday Unless No Plums."

Long Term Memory “Unlimited” storehouse of information. Explicit (spoken) memories Implicit (non-spoken) memories

Explicit Memories Episodic Memories Semantic Memories

Implicit Memories Procedural Memories

Forgetting Getting a new bus number and forgetting old bus number. Retroactive Interference: new information blocks out old information. Proactive Interference: old information blocks out new information. Calling your new girlfriend by old girlfriends name.

Encoding Information “Serial Positioning Effect” Primacy Effect Recency Effect State Dependent Memory

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