1. 3 STAGES OF MEMORY

2. SENSORY MEMORY Lasts 1-2 seconds and then fades Iconic 0.5 sec. long
Echoic
3-4 sec. long
Hepatic
< 1 sec. long

3. SHORT-TERM MEMORY AKA: working memory
Working memory, the new name for short-term memory, has a limited capacity (7±2) and a short duration (20-30 seconds).

4. CAPACITY OF SHORT-TERM MEMORY
7, + or – 2 (5-9 items)
George Miller

5. CHUNKING
Organization of items into familiar or manageable units

6. INTERFERENCE
Occurs when new information appears in STM and takes the place of what is already there

7. MEMORY EFFECTS
Primacy Effect: tendency to recall the initial items in a series
Recency Effect: tendency to recall the last items in a series
Serial Position Effect: tendency to forget the middle items in a series

8. LONG-TERM MEMORY Permanent Memory
Maintenance Rehearsal: repeating over and over again
Elaborative Rehearsal: remembering new information by relating it to information that is already well known

9. 3 STAGE MODEL