2.  How are memories important?  How do memory systems work?  How can you improve your memory?

3.  Encoding  Storage  Retrieval

4. Sensory Register Short-Term Store Long-Term Store Response

5.  iconic – visual, about ¼ sec.  echoic – auditory, 1-2 sec  attention needed for further processing

6.  Visual, acoustic, or kinesthetic  Chunking  Rehearsal  Duration of about 20 sec without rehearsal

7.  Modern version of short-term memory  Emphasizes processing while storing  Active part of long-term memory

8.  Hippocampus  Long-term potentiation (LTP)

9.  Meaning-based  Very high capacity  Long duration

10.  Declarative › Semantic › Episodic  Procedural  Implicit › Priming effects › Deja vu

11.  Misinformation effect  Source amnesia  Effects of expectation and bias  Repressed Memory

12.  mnemonics  encoding specificity  avoiding interference › proactive › retroactive  distributed practice/spacing  state-dependent learning