Developing Introductions and Conclusions Chapter Nine Developing Introductions and Conclusions

Chapter Nine Table of Contents The Introduction: Enlisting the Audience The Conclusion: Making it Motivating and Memorable*

Introduction: Enlisting the Audience Gaining Attention: The First Step Introducing the Purpose and Topic Previewing the Main Points Motivating the Audience to Accept Your Goals*

The Introduction: Gaining Attention: The First Step Tactics Use a quotation Pose questions Say something startling Use humor Tell a story Illuminate with images Refer to a recent event or person in the public eye Express interest in the audience*

The Introduction: Introducing the Purpose and Topic Declare what your speech is about and what you hope to accomplish.*

The Introduction: Previewing the Main Points Helps the audience mentally organize your speech. Helps you keep the audience’s attention. outline main points and the order in which they will be addressed.*

The Introduction: Motivating the Audience to Accept your Goals Make the Topic Relevant. connect the topic to the experiences and background of your audience. Establish Credibility as a Speaker briefly emphasize some experience, knowledge or perspective you have that is different or more extensive than that of your audience.*

The Conclusion: Making it Motivating and Memorable Alerting the Audience Summarizing the Main Points and Goals Leaving the Audience with Something to Think About*

The Conclusion: Making it Motivating and Memorable Provides the final opportunity for the speech to leave the right impression.*

The Conclusion: Alerting the Audience It is your job, as a speaker, to tell the audience where you are in a speech. transition statements signpost words and phrases*

The Conclusion: Summarizing the Main Points and Goals Repetition is one of the most effective ways for listeners to remember the key elements of oral communication. emphasizing the main points three times will help the audience to remember them. reiterate the topic and purpose.*

The Conclusion: Leaving the Audience with Something to Think About Call to action- a concluding challenge from a speaker to an audience to act in response to the speech.*

The Conclusion: Leaving the Audience with Something to Think About Challenge the Audience to Respond show the audience members that the problem or issue is real and personally relevant to them.*

The Conclusion: Leaving the Audience with Something to Think About Use Quotations using a quotation that captures the essence of the speech can be a very effective way to close a speech.*

The Conclusion: Leaving the Audience with Something to Think About Relate a Story brings the entire speech into focus very effectively helps the audience visualize the speech.*

The Conclusion: Leaving the Audience with Something to Think About Ask a Rhetorical Question drives home the speech theme. effective way to make a speech linger.*