1. Organizing Your Ideas

2. Basic Elements of a Speech
Introduction
Central Idea (Thesis Statement)
Body
Main points
Sub points
Conclusion

3. Organizing the Body Identify Main Points and Sub-points
Choose the Best Organizational Pattern
Chronological
-- Spatial
Topical
Cause-effect
Problem-solution
Motivated Sequence
Like a sales pitch -- sequence of ideas which, by following the normal process of human thinking, motivates the audience to respond to the speaker’s purpose

4. Motivated Sequence Attention step Need step Satisfaction step
Visualization step
Action step

5. IT'S THE MOST ECONOMICAL SERVICE
A “Logic Tree”
MERCURY IS THE BEST SERVICE TO DELIVER HIGH PRIORITY PACKAGES OVERNIGHT
IT'S THE MOST
RELIABLE SERVICE.
CONVENIENT SERVICE.
IT'S THE MOST ECONOMICAL SERVICE
IT HAS A 98 PERCENT TROUBLE-FREE RECORD.
IT RECEIVED THE HIGHEST RATING FROM CUSTOMERS LAST YEAR.
THEY PICK UP AND DELIVER TO INDIVIDUAL OFFICES, NOT JUST THE MAILROOM.
THEY PICK UP AND DELIVER THROUGHOUT THE DAY
MERCURY'S RATES ARE LOWEST OVERALL.
MERCURY DOESN'T CHARGE EXTRA FOR LARGE OR ODDLY SHAPED PACKAGES.

6. Rules for Main Points
Main points should be stated as claims, declarative sentences
All points should support the thesis
A presentation should contain no more than five main points (us, 3-5)
Each main point should contain only one idea
Main points should be parallel to each other in structure whenever possible

7. Common Organizational Problems
Taking Too Long to Get to the Point
Putting speech content in the Intro
Including Irrelevant Material
Leaving Out Necessary Information
Getting Ideas Mixed up
Lack of practice = uncertainty of content

8. Functions of the Introduction (attention focusing material)
Capture the Listeners’ Attention
Give Your Audience a Reason to Listen
Set the Proper Tone for the Topic and Setting
Establish Your Qualifications
Introduce Your Thesis and Preview Your Presentation

9. Types of Opening Statements (attention-focusing ideas)
Ask a Question or Rhetorical Question
Tell a Story
Present a Quotation
Make a Startling Statement
Refer to the Audience
Refer to the Occasion
Use Humor

10. Orientating Material Historical Background Define Terms
Personal History or Tie to Topic

11. Planning the Conclusion
Functions of the Conclusion
The Review
The Closing Statement
Types of Closing Statements
Return to the Theme of Your Opening Statement
Appeal for Action (inform vs. persuade)
End With a Challenge
Clincher that connects to the Intro

12. More Conclusion Humorous Story Rhetorical Question
Unusual or Dramatic Device
Quotations
Summary
In conclusion…& close!
DON’T ASK FOR QUESTIONS

13. Adding Transitions Functions of Transitions
They Promote Clarity
They Emphasize Important Ideas
They Keep Listeners’ Interested
We don’t know your ‘map’ -- give us clear sign markers of where you’re going

14. Final Preparation... Plan for 10 minute speech
Practice, record, evaluate -- realistic setting
Minimum 2 prepared visual aids in each
Visual / presentation aids
Kind? How to use? (later)
PowerPoint -- noon Wednesday deadline
Sources and citations
No citations in speech = failing grade on speech

15. Critique Speeches
Speaker 1
Speaker 2

16. Break!
10 minutes

17. Visuals
Later...

18. Significant growth from dial-up to broadband

19. How aware of ‘mobile Internet’ is the average person?
Car makers seem to be inclined to make Internet - capable radios available in cars, more so than their interest in HD Radios
Remember 1970s and addition of FM receivers in cars?

20. Wi-Fi Radio Plans Auto makers putting Internet radio tuners in cars
Home wi-fi radio

21. Making Money: The SoundExchange Problem
NAB - SoundExchange Settlement
$.0008
$.0011
$.0014
$.0015
$.0016
$.0017
$.0020
$.0022
$.0023
$.0025

22. The SoundExchange Problem
Assuming 12 songs an hour times the aggregate tuning hours from previous months plus a growth rate.
KNDE example last month: 18,859 aggregate tuning hours
18,859*12*$0.0015=$ for the SoundExchange fee