1. Chapter 15 Speaking With Confidence Mary Ellen Guffey, Business Communication: Process and Product, 5e Copyright © 2006

2. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 2 Preparing an Oral Presentation

3. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 3 Identify your purpose. Who is the audience? Decide what you want your audience to believe, remember, or do when you finish. Aim all parts of your talk toward your purpose. WIIFM? What’s in it for me? Preparing an Oral Presentation

4. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 4 Identify your purpose, cont. Begin with the Conclusion Develop strong Introduction and Closing Preparing an Oral Presentation

5. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 5 Organize the introduction. Get the audience involved. Let them know why they are there Grabs their attention Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or self- effacing story. Preparing an Oral Presentation

6. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 6 Organize the introduction. Establish your credibility by identifying your position, expertise, knowledge, or qualifications. Introduce your topic. Preview the main points. Preparing an Oral Presentation

7. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 7 Organize the body. The heart of the message – details, facts Keep it simple – don’t bog them down Develop two to four main points Streamline your topic and summarize its principal parts. Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy. Preparing an Oral Presentation

8. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 8 Organize the body. Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy. Prepare transitions. Use “bridge” statements between major parts (I’ve just discussed three reasons for X; now I want to move to Y). Use verbal signposts (however, for example, etc.). Preparing an Oral Presentation

9. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 9 Organize the conclusion. Reinforces WIIFM Review your main points – helps them remember. Provide a final focus. Tell your listeners how they can use this information, why you have spoken, or what action you want them to take. Plan a graceful exit. Preparing an Oral Presentation

10. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 10 Organize the conclusion. Review your main points. Provide a final focus. Tell your listeners how they can use this information, why you have spoken, or what you want them to do. Plan a graceful exit. Preparing an Oral Presentation

11. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 11 1.A promise By the end of this presentation, you will be able to.... 2.Drama Tell a moving story; describe a serious problem. 3.Eye contact Command attention at the beginning by making eye contact with as many people as possible. Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention

12. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 12 4. Movement Leave the lectern area. Move toward the audience. 5.Questions Ask for a show of hands. Use rhetorical questions. 6.Demonstrations Include a member of the audience. Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention

13. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 13 7.Samples/gimmicks Award prizes to volunteer participants; pass out samples. 8.Visuals Use a variety of visuals. 9.Self-interest Audience wants to know “What’s in it for me?” Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention

14. Mary Ellen Guffey, Business Communication: Process and Product, 5e Types of Effective Attention-Getters 14-14

15. Mary Ellen Guffey, Business Communication: Process and Product, 5e Types of Effective Attention-Getters 14-15

16. Mary Ellen Guffey, Business Communication: Process and Product, 5e Types of Effective Attention-Getters 14-16

17. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 17 Building Audience Rapport Use effective imagery. Analogies,anecdotes, statistics, worst-and best-case scenarios Include verbal signposts. Previewing, summarizing, switching directions Send positive nonverbal messages. Look terrific, animate your body, punctuate your words, move about, vary your expression

18. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 18 Overcoming Stage Fright

19. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 19 Stomach butterflies Pounding heart Shortage of breath Sweaty palms Dry throat Unsteady voice Trembling hands Wobbly knees Tied tongue Overcoming Stage Fright Symptoms of Stage Fright

20. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 20 Select a familiar, relevant topic. Prepare 150 percent. Use positive self-talk. Convert your fear into anticipation and enthusiasm. Shift the focus from yourself to your visuals. Ways to Overcome Stage Fright Overcoming Stage Fright

21. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 21 Give yourself permission to make an occasional mistake. Ignore stumbles; keep going. Don’t apologize. Make the listeners your partners. Get them involved. Just before you speak, practice deep breathing. Ways to Overcome Stage Fright Overcoming Stage Fright

22. Mary Ellen Guffey, Business Communication: Process and Product, 5e © Prentice Hall, 2008 Focus on the Questioner Focus on the Questioner Maintain Control Maintain Control Encourage Questions Encourage QuestionsRespondAppropriatelyRespondAppropriately Survive the Hot Seat Survive the Hot Seat Conclude the Presentation Conclude the Presentation Respond Appropriately Respond Appropriately Survive the Hot Seat Survive the Hot Seat Responding to Questions

23. Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch. 15, Slide 23 End