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The Introduction Get attention and interest
Establish credibility and goodwill Other Possible Purposes: Reveal the topic Preview the body of the speech
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How to Get Attention involve the audience ask a question tell a story
relate a personal experience use humor (but watch out!) create suspense use a quotation/poem use a visual aid give a startling fact or statistic
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Gaining CREDIBILITY The audience’s perception of whether a speaker is qualified to speak on a given topic.
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Gaining GOODWILL The audience’s perception of whether the speaker has the best interests of the audience in mind.
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Preview Statement A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.
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The Conclusion AVOID “In Conclusion…” Signals the end of the speech
Reinforces the central idea AVOID “In Conclusion…”
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