1. Developing a conclusion
Chapter 13
Developing a conclusion

2. Conclusions Conclusions 4 important goals of the conclusion
Generally not as long as introductions
Final opportunity to reinforce central idea & points from speech
4 important goals of the conclusion
1st goal – Review the central idea & main points
Reiterate your purpose
Summarize main points you covered (redundancy)
Last chance to review main points for audience

3. Conclusions Conclusion video clip Sample conclusion
2nd goal – Provide closure
Lets the audience know that the speech has come to an end
Verbal and non-verbal
Non-verbal - pause between last main point and conclusion
Slow speaking rate or movement away from podium
Conclusion video clip
Sample conclusion

4. Conclusions 3rd goal – Motivates the audience to respond
Common with persuasive speeches
Call to action - getting people to do something
"I urge all of you to vote in order to make a difference"
Also useful for special occasion speeches
Toasts
Speeches of introduction or acceptance speeches

5. Conclusions There are 4 important goals of the conclusion
4th goal – Create a lasting thought
Opportunity for audience to leave with lasting impression of your speech
Good way is to tie in the original attention getter with the closing
Will help end your speech in a memorable way

6. Conclusions Effective conclusions
Tools for effective introductions can be used as conclusions
Quotations
Illustrations anecdotes
Startling facts or statistics
Humor
Questions

7. Conclusions References to the introduction
A related intro & conclusion provide unified support for middle ideas
Inspirational appeals or challenges
This will rouse them to a high emotional state at the end of speech
Appeals to action