1. Introductions The four objectives of an introduction
Get the attention of the audience
Reveal the topic of the speech
Establish your credibility and good will
Preview the body of the speech

2. Introductions Ways to Gain Attention Startling Statement
Arouse Curiosity
Rhetorical Question
Relevant Anecdote

3. Introductions Establishing Credibility and Goodwill
Credibility is the audience’s perception of whether a speaker is qualified to speak
Let the audience know the source of your interest and expertise
Goodwill is the audience’s perception of whether the speaker has the best interests of the audience in mind
Diffuse hostility when advocating an unpopular position

4. Introductions Preview the Body of the Speech
A statement in the introduction that identifies the main points to be discussed in the body of the speech
You may also want to give specialized information – definitions or background – that your listeners will need to understand the rest of the speech

5. Conclusions Reinforce the audience’s understanding of the central idea
Let the audience know you are ending the speech

6. Conclusions Effective Methods for Ending a Speech Quotation
Make a Dramatic Statement
Refer to the Introduction

7. Conclusions Effective Delivery Methods for Ending
Crescendo Ending – a conclusion in which the speech builds to a zenith of power and intensity
Dissolve Ending – a conclusion that generates emotional appeal by fading step by step to a dramatic final statement