1. Developing and Organizing the Presentation
Chapter 9

2. You Should Understand:
How do I strategize for a presentation?
How do I identify general and specific goals?
How do I construct a clear thesis?
How do I develop an organizational plan?
How do I create an effective introduction and conclusion
How do I effectively transition between ideas?

3. The Why… Table 9-1, Common Types of Presentational Speaking, pg. 248
I don’t actually work in a business/ or professional setting.
I’m not that important.
My job title doesn’t include presentations.
I know how to speak.
It doesn’t really matter…does it?

4. ‘It’s important to be able to talk to people in their own language
‘It’s important to be able to talk to people in their own language. If you do it well, they’ll say, “God, he said exactly what I was thinking.” And when they begin respect you, they’ll follow you to the death. The reason they’re following you is not because you’re providing some mysterious leadership. It’s because you’re following them.’
(Lee Iacocca, Former Chrysler President, pg. 250)

5. Analyze the Audience Who are the key members? How much do they know?
Power (supervisors/ decision makers
How much do they know?
What do they not know?
What do they want to know?
Their Interests
What are their personal preferences?
Formal/ informal, serious/ humor, fast-paced/ leisurely
Significant demographic characteristics?
Gender, age, culture, economic status
What size is the group?
delivery
What are the listener’s attitudes?
Yourself, your topic

6. Analyze Yourself, The Speaker
Your Goal
What is your purpose: who, what, and how?
Your Knowledge
Experience/ Authority
Research
Your Feelings
Sincerity
Excitement
Interest

7. Analyze the Occasion Facilities Time Context
Layout (pg. 255): seating, equipment, distractions
Time
Time of day
Length of time
Context
Other speakers
Current events
Purpose

8. Setting Your Goal General Goal/ Purpose Specific Goal/ Purpose Broad
To inform (expand knowledge or acquire skill), persuade (change or reinforce attitudes or actions), or entertain (relax or enjoy)
Specific Goal/ Purpose
Outcome you are seeking (Be Specific)
Whom you want to influence, What you want them to know, and how (when and where) you will do it.
Written as a single statement

9. Developing the Thesis Central Idea/ key Idea
Written as a single statement
Summarizes your message
Supported by main ideas in your presentation

10. The Body Brainstorm Ideas Plan Organization
Research
Generate Lists
Visualize
Plan Organization
Get to the point
Consider importance/ necessity of information
Clarify/ explain
Edit
Identify Main Points and Subpoints/ Support
Key points
Support thesis
Achieve your purpose
Emerging themes
Audience analysis
Choose Organizational Pattern
Inform: Chronological, Spatial, Topical
Persuade: Cause-Effect, Problem-Solution, Criteria Satisfaction, Comparative Advantages, Motivated Sequence

11. Rules for Main Points State as Claims Develop the Thesis
Fact or belief
Complete sentence
Develop the Thesis
Contain no more than Five main points
Parallel in structure
Repetition
Contain Only One idea
Avoid combining ideas and overlapping

12. Planning the Introduction (Symbol In Outline)
Capture the Listener’s Attention (A.)
Thesis/ Topic (B.)
Listening Reason (C. - Bonus Points in Outline)
Establish Qualifications/ Credibility (D. -Bonus Points in Outline)
Preview (C. – If including bonus listening reason and credibility, E.)

13. Attention Getter/ Opening Statement
Question
Story
Quotation
Startling Statement/ Fact
Refer to Audience
Refer to Occasion
Humor

14. Planning the Conclusion (Symbol In Outline)
Review (A.)
Restate thesis and summarize main ideas/ reword from preview
Close (B.)
Inform: Provide sense of completion
Return to theme of opening
Add new insight, further detail, or end
Persuade: Appeal to action/ challenge

15. Adding Transitions Promote Clarity Emphasize Important Ideas
Verbal cues
Emphasize Important Ideas
Highlight
Keep Listener’s Interested
Build momentum
Bridge Ideas
Anchor last idea to next idea
Example: Since we are now aware of the problems the company faced, let’s look at the two ways the company tried to better public image.

16. Case: Fresh Air Sports In Groups of 4, based on your own analysis…
For the Assigned presentation, complete an Introduction
Your Introduction needs to include:
A. Attention Getter
B. Thesis
C. Listening Reason
D. Credibility
E. Preview
Transition: