LinkedIn Objectives Understand how LinkedIn compares with other social media platforms Learn how to join and set up a profile Explore the connection between your résumé and your LinkedIn profile Learn how to network and search for work through LinkedIn
Why use LinkedIn? The world’s largest professional networking site One of the most important tools employers use to find new employees Provides an easy way to promote yourself and build your network Allows you to easily collect information on companies you want to work for and prepare for your interviews Allows you to find people, like you, and connect with them through the system without needing their email address
Common LinkedIn Terminology Profile Connections Endorsement Recommendation Recruiter
Make a Profile Remember: Update your profile regularly LinkedIn Make a Profile Remember: Update your profile regularly Add relevant skills (Examples: problem solving, strong communication & computer skills) Ask for recommendations from your coworkers and professional network Ivan Walsh by Ivan Walsh | CC by 2.0 Generic
LinkedIn Adding Connections LinkedIn makes it easy to add new and existing contacts, known as connections. To add a connection, go to Connections. A list of people you may know will appear. If you find someone you'd like to add, select Connect. You can then add a custom message and click Send. You'll be able to see your total number of connections on your profile page Video: How to Add Connections on LinkedIn
LinkedIn Finding Jobs LinkedIn allows employers to post job openings to the site. Search for jobs with the Job Search tool. Or, reach out to employers by following different companies on the LinkedIn network. Linkedin is my resume by bert boerland | CC by 2.0 Generic To learn how to follow companies, watch a video on How to Follow Companies on LinkedIn here.
LinkedIn Build Your Network Set aside time every week to create and build your network, join groups, and follow companies. It’s amazing what 30 minutes here and there can do. Set aside time every week to create and build your network. Write this time as an appointment into your planning calendar. Much like an exercise program—it becomes easier the more you do it!
LinkedIn Who Will You Find? LinkedIn can help you establish yourself as a valuable resource Give you insights into key industries Help you connect with prospects, customers, vendor partners and peers. Fill your network with valuable connections for your business. Go to the Advanced People Search tool and you’ll find numerous ways to search for possible connections. Search by industry, company size. Search to find all the members of a particular group. It’s never about how many connections you make, it’s about having the right connections. We hope this brief PowerPoint has helped you get started on LinkedIn. Continue to check out Mohawk MakeReady for more useful tips and tools for best practices in social media.
Additional Resources LinkedIn Learning Webinars (provided by LinkedIn) GCF Learning: LinkedIn Basics A Beginner’s Guide How to Use LinkedIn for Business (provided by HubSpot)
LinkedIn Questions?