Logos and Branding.

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Presentation transcript:

Logos and Branding

the fast talking description game Recap the fast talking description game Blue Team Alex Megan Millie Tiana Myles Chris Anna Emilie M Ellika Emily Y Red Team Tilly Becca Lydia Jess Lauren Euan Ruth Georgia Sarah

Which company logo is this? Coca Cola Apple Facebook Super: not a company but strong identity! Nike MacDonald's Superman

Important qualities of a logo… Simplicity: no more than 3 colours Consistency: create a design which describes the overall message Memorability: make it unique Tried and Tested: ask a friend, does is convey the message you wanted?

There are 3 types of logos… Font-based logos Name of the company Illustrative logos Picture describes the companies purpose Abstract graphic symbols Simple shape, no link the the company purpose

Further Examples…

Creating a brand identity… Looking at the example branding. Consider - purpose - target audience - colours - slogan - imagery Why has the company chosen to design the branding in this way? If you have time… Using one of the examples, write down 3 adjustments you could make to improve the branding.

Designing your logo… Research corporations with similar themes / ideas 2/3 key images which depict your main ideas What do your images have in common? Is there a contrast? 2/3 key terms which describe your project Describe your 2/3 key terms in 1 word Research corporations with similar themes / ideas Begin to sketch logo ideas incorporating your word and images

Using the pentool in Illustrator… Recap video Watch 5:07 of video: https://www.youtube.com/watch?v=0B_IQK7hMo0

If you have time… Create a poster: Showing a clear message or describing a part of your project you have found particularly interesting Incorporating your logo Thinking sensitively about the colours, fonts and layout used Consider incorporating a tag line, fact or quote