1. Five Media Principles

2. Media messages are constructions.
Messages are representations of social realities.
Media have unique language, forms, and symbol systems.
Different people respond to the same message differently.
Messages are produced with social, political, historic, economic and aesthetic purposes.

3. Media messages are constructions.
Notice placement, font size, word choice

4. Messages are representations of social realities.
Each is a picture of “a” world.
Does it represent your reality?

5. Different people respond to the same message differently.
What will your response depend on?

6. Messages are produced with social, political, historic, economic, and aesthetic purposes.
What is the purpose of this media?

7. Media have unique language, forms and symbol systems.
The type of message determines the form, language, symbols, and images used.

8. Watch and Analyze Who is the target audience for this advertisement?
What underlying messages are being presented?
**Write down your responses as you watch. 