1. Logos & Lettering
GCSE Graphics

2. Starter Activity Match the fonts to the themes Fonts Moods Pleasing
Happy
Great
Crazy
English pub
Old fashioned
Comic book
Handwriting

3. Learning Objectives Understand what lettering and logos are
Understand that different styles of lettering create different moods
Apply knowledge of lettering and logos to create your own design sheet

4. Logos A logo is a name, symbol or trademark of a company,
organization or a product.
Successful logos are usually
Very simple in design
Easy to understand and are recognisable from a distance
Made up from 1-3 colours
Made with writing that is easy to read
Made with simple drawings or symbols used.
Some examples:

5. Lettering Lettering can affect the way a name is expressed
This can be done by altering the:
Shape
Style
Colour
Size

6. Design Sections Different Fonts Initial Development Final Development
Make a list of 6-8 names in different fonts
You can print and trace fonts from the computer
You can hand draw you own fonts
You must write a comment next to each name, saying what you like and dislike about it
Pick 2-3 names to develop
Change the colour and design of each as you wish
Evaluate each design, saying what you like and dislike about it.
You can also number each design and tally their scores to see which one people like the most (this is another form of evaluating)
Pick one design to develop further
Change the colour and design as you wish
Comment or tally each of your designs to say which one is the best
Present your final / chosen design. Say why you have chosen this one.
Refer to your specification if you can

7. Your design sheet Your design sheet should contain:
A description / explanation on logos & lettering
The following 3 sections
Different types of fonts
Initial development
Final development
A drawing of your final logo