1. SEM Promotion
PE - Employ sales-promotion activities to inform or remind customers of business/product
PI - Design logo for sport/event
PI – Design tickets

2. Design logo for sport/event

3. IMPORTANCE OF A LOGO Visual representation of the company
“The Face of the company”
Anchors your brand
Essential for overall marketing strategy
1st thing consumers see and remember

4. CONSIDERATIONS FOR CREATING A LOGO
Company’s Brand Image
What is the message you want to portray?
Example: “Techy”, Traditional, Laid Back, Bold….
Simple – easy to remember
Readability – if you can’t read, customers can’t
Unique
Attract Attention
Trademark your logo
With the US Patent & Trademark office
Protects logo from unauthorized usage

5. COMPONENTS OF LOGOS Logo Type Name of your company Tagline Visuals
brief description of your company or product
Visuals
Icon/Picture
Text
Colors

6. TYPES OF LOGOS Brand Mark Symbol Word mark Combination Mark
Abstract Design
Word mark
Uniquely styled font type that spells out the company or brand name
Combination Mark
Combination of a Brand Mark Symbol and a Word Mark

7. EFFECTIVE LOGO CHARACTERISTICS
Eye-Catching
Memorable
Unique
Simple
Timeless
Stay clear of design trends (ex: animal print)

8. RESOURCES TO HELP IN GENERATING LOGOS
Brand Image
Competitor’s Logos
Internet research
Logo History
Blogs/Social Media
Graphic Designer

9. PROCEDURE to Design Logo
Know your Company:
Brand Image (“Personality”)
What message do you want to send about your company?
Research your Competitors’ Logos
Reference successful logo designs
Use their ideas
Design
Sketching, graphic designer, etc.
Reflection
Receive feedback
Reveal
Present new logo to the market

10. Design Tickets

11. INFORMATION TO INCLUDE ON TICKETS
Event or Team Name
Date
Time
Place
Cost/price
Graphics/logos
Promotional Coupons/sponsors
Bar codes
Seat Identification
Restrictions/regulations

12. Types of Tickets E-Ticket (Electronic Ticket) Paper/ Hard copy
Print at home
Mobile phone scan
Paper/ Hard copy
Season Tickets
Multiple Game vs. Single Game
Group Tickets

13. PURPOSE OF TICKETS Count attendees/reservations Minimize confusion
Collect fees and data
Souvenir
Advertising/revenue

14. PROCEDURES FOR DESIGNING TICKETS
Design the Ticket Template using THEME
Choose font type, size and color
Utilize both sides
Choose what event information to include and where
Purchase ticket paper for printing
Include advertisements
Embed a special watermarks to discourage counterfeiting activities

15. “We Do”
Identify parts of this ticket

16. “You Do” Part I: Design a Logo
You own the new Major League Baseball Team in Charlotte, NC or you can select another sport or event (i.e. Super Bowl, Brazil Oylmpics 2016, concert). You can work individually, with a partner or triad.
This is what you need to know to create the new logo:
Team Name (You think of one)
Team Colors (You come up with them)
Now, you need to go through the following procedure to create a new logo: (Answer the following on a sheet of paper)
What are the traits that are unique to their company?
What is the team’s personality/ Brand Image?
What does their competitor’s logos look like?
Design a logo for the team incorporating the Name AND the team colors
Identify it as a Combination Logo, Symbolic OR Word Mark Logo

17. “You Do” Part II: Ticket Design
For the event that you designed a logo, create a Ticket.
Include information from the notes to include a proto-type of the ticket. This will be a paper (hard copy) ticket.
Turn both items into to Ms. Draime. Have fun and be creative but school appropriate.
These activities are worth 100 points. Remember if you work with a partner or triad I expect MORE work.