1. Good Afternoon! Please fill out the survey on homework.
You do not have to put your name on it.
You may circle none, one or multiple answers
Then, turn the survey over and draw as many logos as you can think of.
Think of clothing, autos, fast food, shoes
Try to draw the logos as you remember them
When you are done, please stay in your assigned seat.

2. Logo Design

3. Guess the company . . . #1

4. Guess the company . . . #2

5. Guess the company . . . #3

6. Guess the company . . . #4

7. Guess the company . . . #5

8. Guess the company . . . #6

9. Guess the company . . . #7

10. Guess the company . . . #8

11. Guess the company . . . #9

12. Guess the company . . .
#10

13. Discussion Why were you able to name the company?
What about these logos makes them memorable?
Make a few notes on your note sheet.

14. Definition of a Logo
1. (noun) A name, symbol, or trademark designed for easy and definite recognition
2. (noun) A special design that identifies a company or an organization and appears on all its products, printed material, etc.
commercial

15. Walk-Around Directions
Walk around and visit the different logos.
Read the history of each logo and answer the corresponding questions.
Do not stand around and talk.
Do not copy from a friend.
There will be a quiz.

16. Walk-Around Quiz What does the name VOLKSWAGEN mean?
What did the original Apple logo look like?
Who does the KFC logo depict?
What are the Louis Vuitton graphic symbols based on?
Who designed the first PEPSI logo?
Where did Starbucks originate?
What do the 3 leaves of the Adidas logo symbolize?
What does the NIKE swoosh symbol represent?
How many times was the Burger King logo updated?
What did the first FORD logo look like?

17. Logo Design History: Ancient Greece
Began in Ancient Greece
Consisted of one or more letters or symbols that represented the name of a person or place
Used on stationary and signs

18. Logo Design History: 13th Century- 1700s
Simple letterforms turned into trademarks for merchants
Marks for masons, goldsmiths, paper makers, nobility
By the 1700s, every trader and dealer had a trademark or stamp

19. Logo Design History: 1900s-1950s
Industrial Revolution made trademarks more important
By the 1950s, trademarks moved beyond symbols – started to create unified design systems

20. Logo Design History: Today
Company logos are the faces of businesses and our economy
General public is very responsive to logos and their meanings
A company’s success depends on a well-thought-out logo and corporate identity

21. Why are logos important?
Logos trigger people’s memories of previous experiences with the company
Leaves a greater impact than words alone
A logo describes a company or organization without a lengthy explanation
Increases visibility and sales
commercial

22. What makes a good logo? # 1 Make it SIMPLE
Too much info can have a negative impact
Type and imagery should be instantly recognizable
Limit the number of colors used to avoid production costs and distraction from message

23. What makes a good logo? #2 Make it VERSATILE
Consider all of the different uses of that logo
Make the logo suitable for a variety of situations

24. What makes a good logo? #3 Make it DISTINCTIVE Be creative
Do not use common or fashionable types or styles
Do not violate copyrights

25. Logo Design Process #1 Meet with the client:
Discuss the purpose of the logo
Identify the audience
Determine a set of rules
It is important to satisfy the needs of the client, not the designer

26. Logo Design Process #2 Concept Development
Turn the ideas into sketches
Present sketches to the client
Choose one or two of the sketches to develop further

27. Logo Design Process #3 Refinement 3-4 revisions
Go from rough sketches to polished design
Make color choices based on color theory

28. Logo Design Process #4: Delivery
Once the final logo is approved by the client, the designer puts together a package containing an assortment of logo files for different applications