1. Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic design of a website is the art of using colour, form, shape, typography, illustration and layout to convey a message. The art lies in blending the various elements that make up graphic design so they communicate the intended message to the intended audience. There may be multiple audiences and therefore multiple messages or impressions to communicate.

2. Your organisation’s presence on the Internet The design of a business website must make an immediate impact on the audience. It should: –reflect the type of business –establish the website's purpose and scope –be visually appealing –convey credibility –arouse interest –be friendly and non-threatening. The site has to achieve all of these things instantly and simultaneously for the target audiences.

3. Your organisation’s presence on the Internet A logo is a graphical element, symbol, or icon that, together with its logotype (which is set in a unique typeface or arranged in a particular way) form a trademark or brand.

4. Who’s logo is it ?

5. Your organisation’s presence on the Internet

8. Important Points to Consider: –A logo should: - Attract attention and leave an impression - Create a look that is unique - Reflect the personality of the company K.I.S.S. (Keep It Simple Stupid) Wikipedia Logo design

9. Your organisation’s presence on the Internet Weekly Task Design a logo and a slogan for one of the following: – a dynamic new IT company or – an insurance company