1. ADVERTISING = COMMUNICATION PROCESS
Purpose
How?
To persuade potential consumers and users to demand a particular product or service.
MASS MEDIA:
Press, TV, Radio
More information (Spanish version):

2. Graphic design in advertising
Graphic design: The process of creating messages for the advertising world, using two dimensional surfaces to transmit images and text
MESSAGES:
Clear
Concise
A maximum audience
Use: Images and texts

3. Graphic design in advertising
Visual metaphor
Analogy
Personification
Hyperbole
Images:
Photographs (high degree of symbolism)
Illustrations (more informal effect)
VISUAL METHODS
VIDEO COCA COLA (Para todos)
Video Toyota (Human touch)
VISUAL METAPHORS

4. Visual metaphor

5. Analogy

6. Personification

7. Hyperbole

8. LOGOTYPE / LOGO SLOGANS SYMBOL/SIGN BRAND NAME ANAGRAMS
Brand: It is a distinctive/name which identify to a company.
Logotype: an emblem of a company. It is whole of letters and pictures with a specific shape and color. When the picture is recognizable, it can identify a product without the brand name.
Anagram: a symbol or emblem formed specially of letters. It is a brand that arises when combining letters of other words related to the name.
Slogan: a phrase identified with a particular party, product, etc.; a catch phrase.

9. LOGOTYPE (logo) SYMBOL/SIGN BRAND ANAGRAMS SLOGANS
Red Nacional de Ferrocarriles Españoles
Organización Nacional de Ciegos Españoles
International Business Machines Corp.
Fabbrica Italiana Automobili Torino