Where are they used? Packaging Business documents Advertisements Print media Business cards Letterheads billboards
Reasons for effective logos A successful logo is usually very simple in design. A simple drawing or symbol is sometimes used. Any writing is presented in a simple way and is easy to read. One or two colours are normally used The logo is easy to understand, even at a distance
Types of logos Wordmark logo – mainly uses text and typeface to create its message, though other elements might be included e.g. Google
Types of logos Lettermark Logo: usually involving initials or abbreviations
Types of logos Brandmark logo: A simple but strong graphic symbol, often abstract
Draw three well known logos and explain the shapes, words, font and colours that are used. Each person will choose a design and talks about the reasons why it’s effective. Class Task Design a logo that best represents you. You can use your favorite colours, shapes, your name, or letters from your name, symbols. Create an inspiration page of logo’s using illustrator
Re-cap What is a logo What makes an effective logo? What are some elements that you should consider when designing a logo? Name and describe a logo which you think is successful.