How you know what you’re doing is working… or not working. METRICS How you know what you’re doing is working… or not working.
WHAT ARE METRICS? METRICS - units of measurements associated with a specific platform that help you analyze who is seeing your content and how they are being directed to it, effectiveness of what you are posting - also known as and referred to here on out as ANALYTICS
FACEBOOK ANALYTICS INSIGHTS - the name of the Facebook metric associated with a page How many people like your page How many people have added you in the last week How many people are seeing your posts (known as “reach”) Viewed by a page administrator only
TWITTER ANALYTICS How many tweets you have sent How many people had a chance to see those tweets (also known as “impressions”) How many people have visited your profile How many people have mentioned you How many followers you have picked up
INSTAGRAM AND SNAPCHAT ANALYTICS Analytics provided within the app You can find out how many times someone has viewed your story
CHECKING WEBSITE ANALYTICS Some websites have their own analytics ALL websites can use Google Analytics to check and see how many people are looking at their website All you need is a gmail account and a website address to track Right from the main page you can see how many people are on your site, which story they are on and where the traffic is coming from. You can look at page views, how many people have seen your story and how much time was spent on your story
SEARCH ENGINE OPTIMIZATION (SEO) SEO is how you make sure your content comes up on search engines like Google, Yahoo and Bing Computer programs called “spiders” crawl the web looking for content that includes the same terms people are searching for KEY WORDS Words that attract the spiders Make sure headlines include key words Key words can also be used as tags which are offered by some content management systems like WordPress
AFTER THE KEY WORDS DO THEIR THING... ENGAGE THE AUDIENCE Respond to their comments Offer thanks when someone shares content Let them know you shared their content Talk with your audience Develop a relationship with them
AUDIENCE ENGAGEMENT PROCESS BEFORE AND DURING Seeking opinion and story ideas Finding sources Asking for and sharing user-generated content AFTER Having a conversation Spreading the journalism
MANAGING YOUR PROFESSIONAL SOCIAL MEDIA SO… you’ve got a personal account, a journalist account, an account you manage for the publication or website you are producing - HOW DO YOU KEEP TRACK OF ALL OF IT? Social media management tools Hootsuite Tweetdeck Storify
HANDLING YOUR PRO JOURNALIST ACCOUNT Don’t hide the fact that you’re a journalist - transparency Don’t say anything you wouldn’t want to see on the front page of a newspaper Don’t say embarrassing things or hurtful things Don’t argue with an audience member Don’t tweet when you are angry Don’t steal information or post without sourcing Don’t just STOP in the middle of coverage - keep talking BE PATIENT and ENGAGING - give your audience chances to respond
ACTIVITY Creating and managing our social media #Goals Create a journalist Facebook page for yourself Create a journalist Twitter account for yourself Create a journalist Instagram for yourself Experiment with Hootsuite and TweetDeck to decide which one works for you Get to know Storify and decide if this is something we want for our class media. ACTIVITY Creating and managing our social media
How you know what you’re doing is working… or not working. METRICS How you know what you’re doing is working… or not working.