1. Social Media August 2014

2. Overview Perkins Social Media Policies
Information Technology Department – A Summary
What is Social Media?
How is Perkins using Social Media?
Follow Perkins
Got Something To Share?
Social Media Best Practices
Perkins Social Media Policies
Questions/Discussion

3. Information Technology Department
The Perkins Information Technology (IT) Department supports technology across all Perkins programs, including:
Assistive Technology (working with Ed Programs)
Program Solutions and Applications
Technology Infrastructure and Operations
Web and Social Media (working with Communications
Visit Askhowe.perkins.org/departments/information-technology
Why Is Perkins Using Social Media? To provide: timely coverage of Perkins news and insights, resources that are helpful and informative & creating conversation tied to the mission, vision and goals of Perkins.

4. Slide Title Product A Product B Feature 1 Feature 2 Feature 3

5. How is Perkins Using Social Media?
To Provide:
Timely coverage of Perkins news and insights
Resources that are helpful and informative
Conversation tied to our mission, vision & goals

6. Follow our Facebook, Twitter, LinkedIn, Pinterest, YouTube handles
Follow our Facebook, Twitter, LinkedIn, Pinterest, YouTube handles. Links are on Ask Howe and perkins.org. Feel free to follow, like and share any post you find interesting.

7. Slide Title Product A Product B Feature 1 Feature 2 Feature 3
Our new website will have a social media directory that will list all “official” Perkins social media channels including Perkins Products, Wonderbaby, eLearning, etc. This will be a hub for people to know what is going on at Perkins on social media.

8. Got something to share?
Got something to share (event, announcement, etc.)

9. Got something to share (event, announcement, etc
Got something to share (event, announcement, etc.) We have a social media form on Ask Howe. Not sure what to do with the information you have, submit the request anyway and we can help determine the best course of action.

10. 7 Social Media Best Practices
Here is a list of best practices to live by on social media

11. Nothing Is Truly Private
Assume everything may be viewable by anyone.

12. Be Transparent, Be Human
Slide Title
Be Transparent, Be Human
Make Effective Presentations
Using Awesome Backgrounds
Engage your Audience
Capture Audience Attention
Understand your audience, share stories, socialize, admit mistakes. Be professional and respectful when mentioning Perkins.

13. Listen & Respect
Understand what Perkins followers want and watch what people are saying. At the same time, be respectful of others opinions and how they are treating others.

14. Be Prompt
People are on social media because they want/need an answer now. If someone asks you a question online be sure to contact the social media manager ASAP.

15. Accuracy Is Key
Don’t know the correct answer? Find it. Contact the social media manager. Cite sources whenever appropriate. It is better to say you are still looking for a correct answer than to make something up or not respond at all.

16. Does It Pass The Publicity Test?
If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. Remember that you are representing Perkins School for the Blind. Do not post anything that would misrepresent the standards and mission of the school.

17. Maintain Privacy
Perkins students should not be discussed on social media channels unless that student has expressed permission.

18. Employee Handbook 10.09 Electronic Social Media Policy
The Internet provides exciting opportunities to share and discuss information through the use of social media (i.e., Facebook, Twitter, blogs, wikis).
Perkins recognizes that electronic social media also pose potential challenges.
Perkins is committed to ensuring that its confidential and proprietary information and compliance with regulatory laws are not compromised by employee use of electronic social media.

19. Employee Handbook 10.09 Electronic Social Media Policy
Do Not Do
Post disparaging or defamatory statements about Perkins or Perkins-related people
Share information that could damage Perkins’ goodwill or reputation
Use social media to generate interest in the school’s products, programs, and services
Contact IT/Communications if asked for comment about Perkins

20. Employee Handbook 10.09.4 Business Use of Electronic Social Media
When job responsibilities require an employee to speak on behalf of the school through the use of electronic media, the employee must seek approval for such communication from their department or program head.
If an employee is contacted for comment about Perkins for any reason, including on electronic social media outlets, the inquiry should be directed to the Director of Communications and should not be responded to without written approval.

21. Professional Conduct Policy
Page 6, #4
“Staff members may not contact parents using personal or other electronic communication. Staff members may have no contact with parents on social networking sites (e.g. Facebook, MySpace, etc.)”

22. Summary Understand the Perkins policies regarding Social Media
IT/Communications is here to help
We have a structure and strategy to manage social media, let us know if you have any questions
Follow some best practices and the Perkins Social Media Policy to be on the right track
If you aren’t sure, ask

23. Questions? Contact david.nero@perkins.org matthew.bailey@perkins.org
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