Local League & JTT Coordinator

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Presentation transcript:

Local League & JTT Coordinator Workshop October 2 – 3, 2010 Norcross, Georgia

Introduction Into Social Media

WHAT IS SOCIAL MEDIA?

SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

SOCIAL MEDIA IS A CONVERSATION SUPPORTED BY ONLINE TOOLS. IN OTHER WORDS… SOCIAL MEDIA IS A CONVERSATION SUPPORTED BY ONLINE TOOLS.

Why Should You Care? > 100,000,000 VIDEOS 200,000,000 BLOGS Over 500,000,000 USERS

Numbers Don’t Lie 57% OF ACTIVE ONLINE USERS HAVE JOINED A SOCIAL NETWORK 55% HAVE UPLOADED PHOTOS 83% HAVE WATCHED ONLINE VIDEOS

Who is Using Social Media? EVERYONE!

Who is Using Social Media? PEOPLE OF MIDDLE AGE ARE MOST “SOCIAL” GROUP 61% OF FACEBOOK’S USERS HAVE AVERAGE AGE OF 37 0-17 AGE GROUP WILL CONTINIUE TO GROW AS SCHOOLS BEGIN TO INTRODUCE SOCIAL MEDIA INTO THEIR CURRICULUM.

The Rules of Social Media PARTICIPATION CONNECTIONS CONVERSATIONS COMMUNITY ACTIVE LISTENING

So Where Do You Start? Every league should have a presence on Facebook, Twitter and YouTube. You can link all three platforms and manage from one site.

WWW.FACEBOOK.COM Sign Up! - Name, email address, password Create page for organization - Sports/Athletics, page name

WWW.FACEBOOK.COM Add an image Basic Info - Logo or picture Basic Info - Tell people about the purpose of the page Promote page - Suggest to your friends Connect to Twitter - Must already have account set up

WWW.FACEBOOK.COM Settings - Permissions – who can/cannot post photos, videos, links

WWW.YOUTUBE.COM Sign up Need a Google Account - Username - Postal Code - DOB Need a Google Account

WWW.YOUTUBE.COM Settings - Title - Visible? - Tags (Tennis, USTA, JTT, etc) Upload videos to your channel

WWW.TWITTER.COM Sign Up Settings - Full name - Username - Password - Email Settings

14 out of 17 Sections have a Facebook page Districts & CTAs are also getting involved!

Championship Pages

How Can Facebook & Twitter Help You? The average Facebook user has 130 friends

How Can Facebook & Twitter Help You? Twitter is the fastest growing micro-blog Reach far beyond your circle of friends “ReTweets” are the key!

Social Media – Best Uses Active listening Real-time support Viral marketing Drive participation Content distribution Social branding

Social Media Links www.facebook.com/USTASouthern www.twitter.com/USTASouthern www.youtube.com/USTASouthern

YOU GOT QUESTIONS? I GOT ANSWERS!

Facebook.com/katyroland My Contact Info Katy Roland @katyroland Facebook.com/katyroland