1. Local League Coordinators Meeting
SOCIAL MEDIA
Local League Coordinators Meeting
September 22, 2011

2. WHAT IS
SOCIAL MEDIA?

3. THE ANSWER...

4. FIVE
INFORMATIVE
QUOTES

5. PLAIN & SIMPLE
“We don’t have a choice on whether we DO social media, the question is how well we DO it.”
– Erik Qualman

6. THE NUMBERS TELL ALL >100,000,000 VIDEOS > 200,000,000 USERS

7. “93% of marketers use Social Media for business”
“90% of consumers trust peer recommendations, while only 14% trust advertisements”

8. Who is Using Social Media?
PEOPLE OF MIDDLE AGE
ARE MOST “SOCIAL” GROUP
61% OF FACEBOOK’S
USERS HAVE AVERAGE
AGE OF 37
0-17 AGE GROUP WILL
CONTINUE TO GROW AS
SCHOOLS BEGIN TO INTRODUCE
SOCIAL MEDIA INTO
THEIR CURRICULUM.

9. THE FACEBOOK DOMINATION
“50% of the mobile Internet traffic in the UK is for Facebook. Imagine what this means for bad customer experiences.”
“Facebook tops Google for weekly traffic in the U.S.”

10. WWW.FACEBOOK.COM Sign Up! - Name, email address, password
Create a page specifically for
your league (Fan or Group)
- Local League Name (ex: USTA League in Atlanta)

11. WWW.FACEBOOK.COM Add an image Basic Info Promote page
- Logo or picture
Basic Info
- The purpose of the page
Promote page
- Suggest to your friends
Settings
- Permissions – who can/cannot post photos, videos, links

12. USTA Social Media Best Practices
When mentioning pages on your Facebook status, use the mention This will assist in leveraging pages.
When mentioning other Facebook pages, you must “like” the page to have the ability to mention that page on your post/status
HELP OURSELVES:
*If news is available on our USTA assets, do not post from external websites

13. FACEBOOK PAGES: FAN v. GROUP
Key Feature
Facebook Group
Facebook Fan Page
Purchasing advertisements
Yes
Photograph and video public exchange
Visitor statistics No
Messaging to all members
Setting up applications
Extra applications added
Wall
Leading a discussion
Ugly URLs
Creating events
Public accessibility
No (can be accessed only through Facebook)
Yes (can be indexed by search engines)
Messaging sent to members
Appears in the inbox
Appears in notification bar
Content
Content needs to be generated manually
More freedom in content generation. In
addition to manual content submission, you
can set up automatic import of blog feeds
User control
Groups offer far more control over permissions. They are more like a private club
You can only restrict by certain ages and locations
*Facebook FAN pages are usually better for long-term relationships with your fans, customers and readers. Facebook GROUPS are usually better for leading a quick and active discussion, which will attract a lot of quick attention.

14. Example USTA Southern North Carolina Facebook Page

15. INTERESTING FACTS
People spend over 700 billion minutes per month on Facebook
More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years!
In 2010, 25 billion “tweets” were sent on Twitter

16. SUPPORT USTA Southern Staff: Ron Cioffi, Director of Communications
John McDevitt, Ticket Manager of the Atlanta Tennis Championships
*All materials in this session can be downloaded here: