1. Communications Sally Williams SI Taunton

2. Proposed Outline Websites – SIGBI – Members Pages Email Accounts Social Media – Facebook – Twitter Measure – Facebook Insights – Twitter Analytics

3. Websites SIGBI – Links in Footer – Clubs – Publications – Members area (log in is surname and membership number) SI UKPAC SW & CI (password swciregion)

4. Members Area Communications – How to Guides – Press releases/publicity templates – Soroptimists in the News (online articles) – Social Media – Description of Soroptimist Websites – Good website examples – Logos & Branding Programme – Lots about carrying out PA work Membership – New members pack – Membership Matters Clubs – Easy Stages Guides, – Forms – Membership Month resources, toolkit and tips

5. Directory Search

6. Email Accounts Good to have a Club email address – outlook.com or gmail.com Collaborative working – more than one person can access Use on promotional material – business cards, leaflets, banners Definitely suggest set up for Twitter access

7. Social Media Facebook and Twitter It's not about computer skills but communication skills!

9. Demographics 1.5 billion Facebook users – 31 million in the UK Average age?40 305 million Twitter users – 15 million in the UK Average age?37 % active on mobiles?90%

10. Why Use It? What are our aims? What do we want social media to deliver for us as Soroptimists? – Drive traffic to your website – Share instant news – Reach new audiences including key opinion leaders – Connect with other likeminded organisations – A "cheap" tool to engage with Members and Non Members (only your time!)

11. The Importance of Content What engages people most? – Photos – Video – YouTube reached 1bn monthly views – Music/podcasts – Blogs All Club members can produce some content – text and photos – to provide to those who "do" the social media

12. Facebook Built around the Friends structure Probably have your own personal account and then someone creates a Company page for the Club Those given Page Roles like Editor (via Settings) will go in via their own personal account Personal account settings tend to be private (eg shared with Friends), Company pages will be public so will be visible to anyone

13. Twitter Completely open – except for private lists or messages Twitter account – share the log in details Can have multiple accounts More broadcast potential than Facebook 140 characters max in a tweet Listen before you broadcast – look at other organisations' tweets – retweet

14. Twitter Glossary Handle/account name – @SITaunton # Hashtag – #soroptimist, #WhySoroptimist, #iwd2016 – Look at what is trending Following/followers Notifications Mentions – @sigbi1, @SoroptiTweet, @SoropsSWCI

15. Twitter - Tweeting Tips for Tweeting Always think – WHO AM I TELLING and include their handle Credit anyone relevant to your tweet by including their handle – this encourages RT and expands your audience Use a hashtag if there is one Use a picture or video as this is more likely stand out Link to your website Tweet at different times/days Use full name #Soroptimist where possible

16. Social Media in conclusion Use our name – Soroptimist – as much as possible Share interesting content – not just your own Use Insights to see what is working well Remember what you write is out there for all to see so read the Social Media Disclaimer Prepare a posting schedule and use a tool like Hootsuite if you’d like to schedule a lot of posts in advance

17. Social Media in conclusion For any events or fundraising where you’re working with other organisations always think how you can engage with them via social media – can you post on their page, use their handle on twitter or tag them on your Facebook post? This encourages replies and retweets and gets your message out to a larger audience. Try to be interesting with pictures – think “doing” photographs showing our work. Can you join any local groups, women’s networking groups to promote being a Member of your Club?

18. Social Media Engagement Strategy

19. Example Social Media Schedule

20. Analyse your Success Facebook Insights Twitter Analytics