4.01Exemplify advertising
What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a good or service
What is media? The agencies or means used by a company to convey an advertising message
What is cooperative advertising ? Occurs when a manufacturer helps a retailer pay for advertising costs For example: Kellogg’s gives Kroger money to help them advertise Kellogg’s cereals
Advertising includes: Print Media –Newspapers –Magazines –Direct Mail –Outdoor Advertising –Directory Advertising –Transit advertisements
Advertising includes: (con’t) Broadcast Media –Television –Radio
Advertising includes: (con’t) Online Media –Electronic Direct Mail –Online Ads
Advertising includes: (con’t) Specialty Media –Giveaways
Advertising Agencies help to… Design ads and ad campaigns