1. Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling

2. Intro to Marketing Mr. Bernstein Estimate Advertising Costs for a Product or Event: 1. Newspapers 2. Magazines 3. Direct Mail 4. Outdoor Advertising (ie Billboards) 5. Directories (ie Yellow Pages) 6. Transit Advertising (ie subway cars) 7. Television 8. Radio 9. Clothing and other labeled items Internet: 10. Pay Per Click, 11. Search Engine Optimization, 12. Email campaign, 13. Social Media 2

3. Intro to Marketing Mr. Bernstein Estimate Advertising Costs for a Product or Event: Cite websites used Answer: How can advertising effectiveness be measured? Estimate the cost of in-house staff producing website and social media content. 3