2. The Promotional Mix Advertising Public Relations Personal Selling and Direct Mail Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400 Q $500 Q $500 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Q $400 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $400 Q $400 Final Jeopardy Final Jeopardy

3. Any form of communication a business or organization uses to inform, persuade or remind people about its products or improve its public image

4. Promotion

5. What are the five categories of the promotional mix?

6. Advertising Personal Selling Public Relations Direct Marketing (Mail) Sales Promotion

7. What are the two types of promotion?

8. Product and Institutional

9. All parts of the promotional mix should ___________. Why?

10. Coordinate – so that customers will recognize the promotions and tie them together

11. Explain the difference between the push and pull concepts

12. Push – promotional mix developed for the next partner in the distribution channel Pull – promotional mix developed to reach the customer

13. Define advertising

14. Any PAID form of promotion by an identified sponsor

15. What are the two types of advertising? Hint: They are similar to the two types of promotion

16. Promotional and Institutional

17. What are the four types of advertising media?

18. Print Broadcast Online Specialty

19. Name a pro and con of each: Newspaper Advertising Magazine Advertising Outdoor Advertising

20. Judged by teacher

21. An out door sign that is purchased or rented from advertising companies that use lights and moving parts to attract attention Hint: found in malls and airports

22. Spectacular

23. What is the difference between advertising and publicity

24. Publicity is free

25. Publicity is an important tool used by marketers, but what is the drawback?

26. No control over HOW the media will share the information

27. ___________ is the most powerful force in society.

28. Public Opinion

29. How can positive employee relations benefit a company’s overall profit?

30. Happy employees are good employees If they are happy they will work harder

31. What are three functions of public relations?

32. General Communication Image shaping and enhancement Coping with a Crisis Community Relations Launch a new product or innovation

33. What are the two forms of direct mail?

34. E-mail Postal mail

35. Why is personal selling the costliest form of promotion?

36. Must pay employees

37. What are the two goal of direct mail?

38. Get customers into the store Generate leads for personal selling

39. What are two ways a company can utilize personal selling?

40. Telemarketing E-mail Contact Sales people in a store

41. How are personal selling and direct mail linked when used in a promotional mix

42. Direct Mail is used to generate leads for personal selling

43. Define Sales Promotion

44. All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales

45. What are two objectives of sales promotion?

46. Increase Sales Inform potential consumers about new products

47. This kind of sales promotion is designed to get support for a product from manufacturers, wholesalers, and retailers

48. Trade Promotions

49. What is the difference between a contest and sweepstakes?

50.  Contest – game of skill  Sweepstakes – game of chance

51. Name four different kinds of sales promotions

52. Coupons Premiums Product samples Rewards Programs Contests Sweepstakes Rebate Merchandising Techniques