1. BUSINESS 8 Chapter 14 vocab

2. Direct – mail advertising Consists of ads sent by mail to people’s homes

3. Mass media Means of communication such as TV, radio, and newspapers.

4. Screen Ads Appear at the left or right of the screen and can be printed for future reference.

5. Webcast Like a TV or radio broadcast but its sent and received over the web.

6. Advertising The paid, nonpersonal form of communication that businesses use to promote their products.

7. Cyber Ads Ads that appear on the Internet

8. Transit Advertising Usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

9. Infomercial A TV program, usually 30 minutes long, made to advertise a product.