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The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400 Q $500 Q $500 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Q $400 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $400 Q $400 Final Jeopardy Final Jeopardy
Any form of communication a business or organization uses to inform, persuade or remind people about its products or improve its public image
Define the Promotional Mix
the combination of the different types of promotion a business or organizations uses to promote its products
What are the five categories of the promotional mix?
Advertising Personal Selling Public Relations Direct Marketing (Mail) Sales Promotion
What are the two types of promotion?
Product and Institutional
All parts of the promotional mix should ___________. Why?
Coordinate – so that customers will recognize the promotions and tie them together
Any PAID form of promotion by an identified sponsor
What is the most rapidly growing form of advertising?
What are the three types of advertising media?
Print Broadcast Online
What types of advertising are included in broadcast media and print media? Give two for each
Broadcast: TV and Radio Print: Newspaper, Magazine
Which form of advertising is most effective for product demonstration?
What is the difference between advertising and publicity
Publicity is free
Publicity is an important tool used by marketers, but what is the drawback?
No control over HOW the media will share the information
___________ is the most powerful force in society.
It is important that a company work to build their image for what three groups of people?
Customers Employees Community
What are three functions of public relations?
General Communication Image shaping and enhancement Coping with a Crisis Community Relations Launch a new product or innovation
What are three examples of illustration in a print ad
Picture of the product Person using the product Chart or Graph
What are the four elements of a print advertisement?
Headline Copy Illustration Signature
What are three examples of signature/identification
Logo/slogan Phone number Web address Hours of operation Map of location
What is the purpose of the copy?
Clarifies the headline
What are three characteristics of an effective headline
Catches readers attention 7 words or less The largest font on the page
Define Sales Promotion
A short term incentive to get customers interested in buying a product
How can sales promotion be used at a sporting event?
Name three different kinds of sales promotions
Coupons Rebate Premium Product Samples Contests Sweepstakes
What is the difference between a contest and sweepstakes?
Contest – game of skill Sweepstakes – game of chance
Which form of sales promotion includes giving away a free or low cost item to customers for making a purchase?
Give a pro and a con for each of the following advertising medias: Magazines Radio Television Direct Mail
Judged by Mrs. Mangano
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