2. The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400 Q $500 Q $500 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Q $400 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $500 Q $400 Q $400 Final Jeopardy Final Jeopardy

3. Any form of communication a business or organization uses to inform, persuade or remind people about its products or improve its public image

4. Promotion

5. Define the Promotional Mix

6. the combination of the different types of promotion a business or organizations uses to promote its products

7. What are the five categories of the promotional mix?

8. Advertising Personal Selling Public Relations Direct Marketing (Mail) Sales Promotion

9. What are the two types of promotion?

10. Product and Institutional

11. All parts of the promotional mix should ___________. Why?

12. Coordinate – so that customers will recognize the promotions and tie them together

13. Define advertising

14. Any PAID form of promotion by an identified sponsor

15. What is the most rapidly growing form of advertising?

16. Online/Internet

17. What are the three types of advertising media?

18. Print Broadcast Online

19. What types of advertising are included in broadcast media and print media? Give two for each

20. Broadcast: TV and Radio Print: Newspaper, Magazine

21. Which form of advertising is most effective for product demonstration?

22. Television Advertising

23. What is the difference between advertising and publicity

24. Publicity is free

25. Publicity is an important tool used by marketers, but what is the drawback?

26. No control over HOW the media will share the information

27. ___________ is the most powerful force in society.

28. Public Opinion

29. It is important that a company work to build their image for what three groups of people?

30. Customers Employees Community

31. What are three functions of public relations?

32. General Communication Image shaping and enhancement Coping with a Crisis Community Relations Launch a new product or innovation

33. What are three examples of illustration in a print ad

34. Picture of the product Person using the product Chart or Graph

35. What are the four elements of a print advertisement?

36. Headline Copy Illustration Signature

37. What are three examples of signature/identification

38. Logo/slogan Phone number Web address Hours of operation Map of location

39. What is the purpose of the copy?

40. Clarifies the headline

41. What are three characteristics of an effective headline

42. Catches readers attention 7 words or less The largest font on the page

43. Define Sales Promotion

44. A short term incentive to get customers interested in buying a product

45. How can sales promotion be used at a sporting event?

46. Product giveaways

47. Name three different kinds of sales promotions

48. Coupons Rebate Premium Product Samples Contests Sweepstakes

49. What is the difference between a contest and sweepstakes?

50. Contest – game of skill Sweepstakes – game of chance

51. Which form of sales promotion includes giving away a free or low cost item to customers for making a purchase?

52. Premium

53. Give a pro and a con for each of the following advertising medias: Magazines Radio Television Direct Mail

54. Judged by Mrs. Mangano