Future-Proofing Your SEO: 2012 Edition Dr. Peter J. Meyers | User Effect Chat with webinar attendees: Technical problems or feedback:

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Presentation transcript:

Future-Proofing Your SEO: 2012 Edition Dr. Peter J. Meyers | User Effect Chat with webinar attendees: Technical problems or feedback: Please

SEO should look like this…

Proactive SEO …Not like this.

I. Year in Review

Jan/Feb – High Profile Penalties JC Penney hit for link farms ( Overstock for paid linkshttp://nyti.ms/fbisVa

SEO should look like this… Mmmm… Rankings taste like despair!

Feb 23 – The Panda Update Panda 1.0 impacted an estimated 12% of queries 02/23 – Panda /11 – Panda /09 – Panda /21 – Panda /23 – Panda /12 – Panda /28 – Panda /03 – Panda Flux 10/13 – Panda Flux 11/18 – Panda Flux

June 2 – Schema.org Schema.orgSchema.org launched cooperatively by Google, Bing and Yahoo

June 21 – Google+ Launches Preceded by March 30 th launch of +1 button

Oct 28 – Query Encryption Impact on data seems to be increasing (

Nov 3 – Freshness Update Google claimed 35% of queries impacted!

II. Proactive SEO

“13,311 precision evaluations…” “…resulted in 516 changes”

“Why Do They Outrank Me?” Maybe you’re asking the wrong question…

“Why Do I Deserve to Rank?” You can’t control Google or your competitors.

Links

On-page Social Users Content

Follow the money…

III. Looking Ahead

Consolidate Pages More indexed pages is NOT always better. True Duplicates Duplicate Paths Search Sorts Product Options Geo Keywords Syndicated Content Search Pagination“Thin” Content

Consolidate Domains Google’s not that dumb. BuyCheapJunk.com BuyJunkNow.com MyCheapCrap.com FindJunk.com ILoveJunk.net TheBestJunk.com CheapJunk.orgJunkityJunkJunk.co

Create Unique Value What is your Search Value Proposition (SVP)?

Buy Content, Not Links My rule of thumb: 20 hours for a great piece of content. $1000 = 100 hours = 200 [crap] links *Lifetime traffic (published Feb 2009) *Traffic for 2011 only (no updates)

Diversify, Diversify, Diversify Diversify your link-building tactics, sources, and anchor text.

Proactive SEO The Reverse Sandbox

Build Your Social Authority Tweets, Likes and +1s will have PR (PersonRank).

Mind Your Bouncing Bing is already factoring in user signals ( Bounce Rate“Dwell Time” Click-Through Rate

Speed It Up

Long Live the 10-result SERP Local, Maps, Images, News, Thumbnails, Real-time, Site-links…

Scheming With Schemas See what’s working in your niche (

Q&A