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Published byNicholas Phillips Modified over 7 years ago
Web Analysis Report 28 th April 2015 Ahmad Raza
Agenda What is SEO? What are the channels that can Integrate well with SEO? 1 2 3 Stages involved in SEO Analysis?
What is SEO? Search Engine Optimization (SEO) is a combination of tactics, methodologies and strategies that are used to get visitors on site/page by acquiring high rankings in search results for specific set of queries.
Accessibility Indexability On-Page Ranking Factors Off-Page Ranking Factors Competitive Analysis + + + + + 2 Stages involved in SEO Analysis?
Accessibility + Robots.txt Robots Meta Tags HTTP Status Code Site Architecture Site Speed and Performance XML Sitemaps
Indexability + Site: Command Search Engine Penalties Brand Searches
On-Page Ranking Factors + URLS URL Duplication Content: Shareable HTML Markup Other Meta Tags Images Out Bound Links Titles
Off-Page Ranking Factors + Popularity: Gaining good traffic? Trustworthiness: Keyword Stuffing, Cloaking, Virus? Backlink Profile: Root Domains, Diversity, Followed? Authority: DA/PA Analytics Competitor Analysis
Tools for SEO Analysis: On Page Tools Off Page Tools Screaming Frog's SEO Spider Xenu Link Sleuth Google Page Speed Pingdom Webmaster Tools Copyscape Annie Cushing's Site Audit Firebug Moz Majestic Ahrefs Analytics Rankwatch LinkChecker Moz Bar Citation Labs
What are the channels that can Integrate well with SEO? 3 Social Media and PPC are the two channels that can integrate well with SEO, not to mention the conventional email marketing might help bring some loyal users as well, which can contribute to SEO. Social Media Pay Per Click Email Marketing
SEO Ranking Factors 1 Billion Active Users 600 m Active Users 500 m Active Users 20 m Active Users
Social is the new player Shares Likes Comments Followers RTs/Mentions Links
Remember, SEO has a place SEO SocialLinksEmail WOM Offline Ads
Questions? Ask Us!
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