1. © 2011 SEER Interactive | All Rights Reserved Tools for SEO success in 2011 Wil Reynolds @wilreynolds

2. © 2011 SEER Interactive | All Rights Reserved 2 Who saw me last year or in NYC?

3. © 2011 SEER Interactive | All Rights Reserved 3 Rules…

4. © 2011 SEER Interactive | All Rights Reserved 4 http://pickwilsbrain.com/#asw11

5. © 2011 SEER Interactive | All Rights Reserved 5 Do you know who this is?

6. © 2011 SEER Interactive | All Rights Reserved 6 Can you name one of his most popular songs?

7. © 2011 SEER Interactive | All Rights Reserved 7 A change is gonna come -Sam Cooke

8. © 2011 SEER Interactive | All Rights Reserved 8 Universal Search Brand Bias Google’s Renewed Spam Focus

9. © 2011 SEER Interactive | All Rights Reserved 9 In 13 years of doing SEO I’ve never seen this much change in the SERPS

10. © 2011 SEER Interactive | All Rights Reserved 10 1 Goal Today

11. © 2011 SEER Interactive | All Rights Reserved 11 Arm you with insights, strategies and tools, to prepare for what’s coming

12. © 2011 SEER Interactive | All Rights Reserved 12 Let’s get started…

13. © 2011 SEER Interactive | All Rights Reserved 13 20% of queries are locally based -Google, April 2010

14. © 2011 SEER Interactive | All Rights Reserved 14 Marissa Mayer moved to local

15. © 2011 SEER Interactive | All Rights Reserved 15 Game Changer – People like ease

16. © 2011 SEER Interactive | All Rights Reserved 16 Local Impact on your business Good: Levels the playing field for local biz Bad: Aggregator sites

17. © 2011 SEER Interactive | All Rights Reserved 17 Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map

18. © 2011 SEER Interactive | All Rights Reserved 18 Anyone seeing rankings up Traffic down

19. © 2011 SEER Interactive | All Rights Reserved 19 Why you need to check more than rankings

20. © 2011 SEER Interactive | All Rights Reserved 20 Google Analytics Intelligence Alerts

21. © 2011 SEER Interactive | All Rights Reserved 21

22. © 2011 SEER Interactive | All Rights Reserved 22

23. © 2011 SEER Interactive | All Rights Reserved 23 Citations

24. © 2011 SEER Interactive | All Rights Reserved 24 Make sure you get on local lists

25. © 2011 SEER Interactive | All Rights Reserved 25 Sponsor hyper local events: Wordcamp Podcamp Motorcycle Club 4x4 / Jeep Club Tweets get indexed by Google

26. © 2011 SEER Interactive | All Rights Reserved 26 Who’s an Aggregator?

27. © 2011 SEER Interactive | All Rights Reserved 27 Your battlefield…

28. © 2011 SEER Interactive | All Rights Reserved 28 Starts with keyword strategy…

29. © 2011 SEER Interactive | All Rights Reserved 29 Best Review Top 10 Buying Guide Best X “for”

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32. © 2011 SEER Interactive | All Rights Reserved 32 Shift Focus To…

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37. © 2011 SEER Interactive | All Rights Reserved 37

38. © 2011 SEER Interactive | All Rights Reserved 38 Remember people use more words in searches

39. © 2011 SEER Interactive | All Rights Reserved 39 Notice The Trend

40. © 2011 SEER Interactive | All Rights Reserved 40 There are still opportunities out there!

41. © 2011 SEER Interactive | All Rights Reserved 41 Other tools to find these keywords

42. © 2011 SEER Interactive | All Rights Reserved 42 Anyone here have Sites/Blogs on current events?

43. © 2011 SEER Interactive | All Rights Reserved 43 News Suggest

44. © 2011 SEER Interactive | All Rights Reserved 44

45. © 2011 SEER Interactive | All Rights Reserved 45 Blogs about products?

46. © 2011 SEER Interactive | All Rights Reserved 46 Product Suggest

47. © 2011 SEER Interactive | All Rights Reserved 47 Google Suggest vs Google Product Suggest

48. © 2011 SEER Interactive | All Rights Reserved 48 Search for “running shoes” 9/10 BRANDS BIAS is worse than last year

49. © 2011 SEER Interactive | All Rights Reserved 49 Search for “running shoes for flat feet” 1/10 BRANDS

50. © 2011 SEER Interactive | All Rights Reserved 50

51. © 2011 SEER Interactive | All Rights Reserved 51 Soovle

52. © 2011 SEER Interactive | All Rights Reserved 52 Soovle

53. © 2011 SEER Interactive | All Rights Reserved 53 Wil, why all this time on keywords?

54. © 2011 SEER Interactive | All Rights Reserved 54 Wake me up!

55. © 2011 SEER Interactive | All Rights Reserved 55 Keyword Research is…

56. © 2011 SEER Interactive | All Rights Reserved 56

57. © 2011 SEER Interactive | All Rights Reserved 57 Link building is…

58. © 2011 SEER Interactive | All Rights Reserved 58

59. © 2011 SEER Interactive | All Rights Reserved 59 THINK!!!

60. © 2011 SEER Interactive | All Rights Reserved 60

61. © 2011 SEER Interactive | All Rights Reserved 61 If you build links and target the wrong keywords…

62. © 2011 SEER Interactive | All Rights Reserved 62 You get outranked by News Shopping Local/Places Big Brands

63. © 2011 SEER Interactive | All Rights Reserved 63 And all the other stuff Google is ranking top 10 that you can’t get into…

64. © 2011 SEER Interactive | All Rights Reserved 64

65. © 2011 SEER Interactive | All Rights Reserved 65 Right! Go where the universal results are NOT showing

66. © 2011 SEER Interactive | All Rights Reserved 66

67. © 2011 SEER Interactive | All Rights Reserved 67 Now lets talk link building

68. © 2011 SEER Interactive | All Rights Reserved 68 2011 is this the year the un natural link profile gets slammed?

69. © 2011 SEER Interactive | All Rights Reserved 69 Google’s webmaster tools Is First warning sign

70. © 2011 SEER Interactive | All Rights Reserved 70

71. © 2011 SEER Interactive | All Rights Reserved 71 How to tell if you are An un-natural link builder

72. © 2011 SEER Interactive | All Rights Reserved Visual Trends 72

73. © 2011 SEER Interactive | All Rights Reserved Manual Aggregation – Excel First 73

74. © 2011 SEER Interactive | All Rights Reserved 74 Link Growth Anchor text Brand Links Image links Sitewides

75. © 2011 SEER Interactive | All Rights Reserved 75 Link Growth Anchor text Brand Links Image links Sitewides

76. © 2011 SEER Interactive | All Rights Reserved 76 Zemanta helps Encouraging sharing your content

77. © 2011 SEER Interactive | All Rights Reserved 77 Notes tool in chrome Speed up link building

78. © 2011 SEER Interactive | All Rights Reserved 78

79. © 2011 SEER Interactive | All Rights Reserved 79 Wouldn’t it be great to know your competitors most popular content?

80. © 2011 SEER Interactive | All Rights Reserved 80 You can with… Postrank.com

81. © 2011 SEER Interactive | All Rights Reserved 81

82. © 2011 SEER Interactive | All Rights Reserved 82 API! This can scale, and automatically alert you to the most popular content

83. © 2011 SEER Interactive | All Rights Reserved 83

84. © 2011 SEER Interactive | All Rights Reserved 84 is the year that…

85. © 2011 SEER Interactive | All Rights Reserved 85 The social graph impacts the link graph

86. © 2011 SEER Interactive | All Rights Reserved 86

87. © 2011 SEER Interactive | All Rights Reserved 87 Creepy?

88. © 2011 SEER Interactive | All Rights Reserved 88 Helpful?

89. © 2011 SEER Interactive | All Rights Reserved 89 8 Search & Social Takeaways 1.New, don’t invest more than 5% of your time 2.Old tactics are all that works right now 3.Building a LOYAL following = asset 4.Asking for follows you on Twitter, Facebook = bad 5.Google / Bing can see manipulation in social 6.Start following others, interacting w/ customers 7.Know what people want with keyword research 8.Google - PageRank for people

90. © 2011 SEER Interactive | All Rights Reserved 90 The one FREE tool you must be using to compete

91. © 2011 SEER Interactive | All Rights Reserved 91 Open Site Explorer (FREE)

92. © 2011 SEER Interactive | All Rights Reserved 92

93. © 2011 SEER Interactive | All Rights Reserved Find pages getting the most links

94. © 2011 SEER Interactive | All Rights Reserved 94

95. © 2011 SEER Interactive | All Rights Reserved 95 Testing team GREAT Asset! Community links Allows for social “Review” content

96. © 2011 SEER Interactive | All Rights Reserved Anyone here using video to promote their site?

97. © 2011 SEER Interactive | All Rights Reserved Find the sites embedding your video

98. © 2011 SEER Interactive | All Rights Reserved YouTube Insights

99. © 2011 SEER Interactive | All Rights Reserved YouTube Video Links

100. © 2011 SEER Interactive | All Rights Reserved YouTube Embedded Links

101. © 2011 SEER Interactive | All Rights Reserved YouTube Suggest

102. © 2011 SEER Interactive | All Rights Reserved

105. Takeaways Getting people who embed your videos to link is easy, pick up the phone and ask. Thank them for their interest, give them a “token” of your appreciation.

106. © 2011 SEER Interactive | All Rights Reserved Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog