1. Innovative Digital Marketing David Byrd Chief Marketing Officer

2. Google Driverless Car 2

3. 3

4. 4

5. SixthSense SixthSense is a wearable gestural interface that augment the physical world around us that allows the user to employ hand gestures to interact with digital information. 5

6. Other Cool Stuff 6

7. Establish a Marketing Strategy Rebranding/Branding Exciting company Industry leading products Industry leading services Interactive Marketing Search Engine Optimization Search Engine Marketing Social Media Optimization Web campaigns (banners, skyscrapers, tiles)

8. Develop Marketing Goals Website Performance Alexa ranking starting level and continuous tracking Select Keywords on the first Search-Engine Results Pages Growing organic leads (MoM) Bounce Rate < 40% Average Time on Site > 60 seconds SEO Objectives Page Ranking (1 st page with geo-targeting) Traffic increase (MoM, YoY) Lead Generation “X” per month SEM Objectives Average Cost-Per-Click management Average Ad Quality Score > 7 Average Ad Position < 6 Ad Click-Through-Rate >2% Click-to-Lead Conversion > 5%

9. Just the Facts 97% of consumers go online to research products and services in their local area.97% of consumers go online to research products and services in their local area. 85% of all internet users use search engines to find new products85% of all internet users use search engines to find new products 40% of searchers believe that companies at the top of search results are the best in their field40% of searchers believe that companies at the top of search results are the best in their field 3 out 5 searches are done on a smart phone3 out 5 searches are done on a smart phone Google commands 67% of search engine requestsGoogle commands 67% of search engine requests

10. Missing In Action 63% of small businesses do not have a website 25% of small business websites do not show up in search results 60% of small businesses home pages do not show a phone number 75% of small business websites do not present an email address

11. Go Local with a Digital Presence

12. Multiple Choices = Multiple Opportunities Organic (Free) Search Results Google Maps (HyperLocal) Paid Search (PPC or Pay Per Click) Results Social Media

13. Search Engine Optimization SEO is the process of improving the visibility of a website or web page in search engine result pages (SERPs) Make sure your website is in the leading search engines indexes (Google, Bing, Yahoo) Incorporate best practices and WC3 compliant code Develop high value and keyword rich content Develop inbound and outbound links

14. Search Engine Marketing - Pay Per Click Internet advertising model used to direct traffic to websites, where advertises pay the publisher when an ad is clicked.Internet advertising model used to direct traffic to websites, where advertises pay the publisher when an ad is clicked. Google wants to provide the best results so their users (customers) keep using the service (search)Google wants to provide the best results so their users (customers) keep using the service (search) Customers want the best results to help answer questions or conduct purchasesCustomers want the best results to help answer questions or conduct purchases Businesses want quality leads from advertising dollarsBusinesses want quality leads from advertising dollars

15. Paid Search Necessities Well written relevant ad copy with a great value proposition High quality landing page with strong call to action Relevant keywords ResearchDraftPostAnalyzeEnhance

16. Social Media Includes web-based and mobile technology to interact between organizations, communities and individuals Top social media sites Facebook (955,000,000) Twitter (107,000,000) Google+ (350,000,000) LinkedIn (63,000,000) YouTube (1,000,000,000 views per month (3/2013)

17. SEOcial Major search engines have started including real-time social media in results pages Social media is now a key part of any Internet marketing campaign YouTube and Twitter are key media sites that create high click through rates on SERPs Reputation management is a must when active in social media

18. Why Does This All Matter? Tactics without strategy is the noise before defeat Strategy without tactics is the slowest route to victory

19. David Byrd dbyrd@anpi.com 214 377 0944

20. 20