Presentation on theme: "Increasing Website ROI through SEO and Analytics Dan Belhassen greatBIGnews.com Modern Earth Inc."— Presentation transcript:
Increasing Website ROI through SEO and Analytics Dan Belhassen greatBIGnews.com Modern Earth Inc.
About your presenter Dan Belhassen – Founder & President Modern Earth Inc., an Internet technology company – Website creators, online software developers, search engine consultants, elearning specialists, mobile app developers, new media marketing specialists – Find me in my booth if you want to follow up – Presentation at Modernearth.net/lern2011
What your site is about – GoogleBot reads all content across all pages Domain name URL directories and file name Page titles Text headers Text (regular site content) Image alt tags – NOT “meta keywords”!
What your site is about Be careful! Looks for overall “relevance” Knows that “important” words appear 6-7% Tries to not be fooled by “keyword spamming” Can’t read graphical text!
Increasing Your Ranking Step 1: Determine your keywords – Initially focus on 3-6 keywords Keywords are actually phrases – (e.g. nurse continuing education seattle) – Research which words are actually used in searches https://adwords.google.com/select/KeywordToolExternal http://Wordtracker.com – See keywords driving traffic to competitors http://compete.com
Increasing Your Ranking Step 2: Optimize your web pages Domain name URL directories and file name Page titles Text headers Text (regular site content) Image alt tags – May need to develop “landing pages” A “home” for your keyword Create landing pages for each keyword Develop appropriate links to your landing pages
Increasing Your Ranking Step 3: Verify keywords are found site:www.mywebsite.com http://www.googlerankings.com/kdindex.php – Ensure that Google knows about all your pages Set up a google site map http://www.google.com/webmasters/tools/
Increasing Your Ranking Step 4: Train Googlebot to re-visit your site often Learns how often to visit your site Perform frequent updates to shorten “indexing wait” after major updates
Increasing Your Ranking Step 5: Link building campaign Keywords used in links Relevance of content on the anchor page
Increasing Your Ranking Step 6: Track your rankings http://WebCEO.com http://tools.seobook.com/firefox/rank-checker/
Increasing Your Ranking Step 7: Track your traffic Website statistics (google.com/analytics) Are keywords driving traffic to your site? What are they doing when they get there?
Increasing Your Ranking Step 8: Begin again! Back to step 1.. Keep revising your process based on results
Building a Conversion Funnel A conversion funnel Allows you to track steps towards a goal Determine where visitors are abandoning the process Allow you to test changes designed to increase conversions
Building a Conversion Funnel Example – Using “binarycanary.com” – FREE website monitoring tool we created