1. SEARCH ENGINE OPTIMIZATION SEO

2. What is SEO? It is the process of optimizing structure, design and content of your website in order to increase traffic such way that your website can index at the top results of SERPs. It also boost your search engine ranking with its various promotional activities.

3. Importance of SEO / Why need SEO Its free Advertising and long term Promotion / Advertising of your products /service Brand Awareness Increase number of visitors ( drive users and customers) through organic search traffic Increase number of visitors Increase and Maintain search engine ranking of your website “More Traffic - More Money”

4. Google Stake in Search

6. What is Website? website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. Structure of website, creation of wordpress sample website Website URL, Html Website URL Header : Title, Descriprtion, Body : actual content of webpage Footer Sitelinks Google webmaster tool & website verification Create sitemap,

7. SEO Strategy Research desirable keywords and search phrase Identify search phrase to target, it should be relevant to business Optimize website with proper focus keywords Study competitor websites and search engine Implement quality link building Add quality content Constant monitoring of rankings for targeted search terms.

8. How does google rank page? Keyword usage Site structure site speed Time spent on site, Bounce rate No of inbound links Quality of inbound links

9. Types Of SEO Techniques White Hat SEO: follow search engine (mainly Google) guidelines. Some white hat SEO techniques include high quality content development, website HTML optimization and restructuring Black Hat SEO : exploits weaknesses in the search engine algorithms to obtain high rankings Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

10. Types of SEO On-page SEO Optimization Off-Page SEO optimization

11. ON-Page SEO Optimization: It refers to settings you can apply on your website so that it is optimized for search engines. On-page SEO important Factors: Having optimized Title and Description tags Keyword frequency in url, Body text and Headlines Proper URL Structures User friendly navigation (breadcrumbs, user sitemaps) Text Formatting (use of h1,h2,bold etc) Image optimization (image size, proper image names, use of ALT tag) User friendly 404 pages Fast loading pages Mobile Friendly pages

12. Off-Page SEO Optimization: Why need Off-page optimization? used to improve the position of a web site in the search engine results page (SERPs) Increase in Rankings Increase in PageRank More exposure to your business

13. Off-page SEO Activities Search Engine Submission Business listing Directory Submission Social Media listing Classifieds Submission Image submission, Infographics submission Article submission Social Bookmarking Blog commenting Forum submission Question Answer submission

14. A Quality Backlink features Incoming links from higher page rank Use of different anchor text Use do follow links Having backlink from relevant site Avoiding Black hat seo High trust Good domain authority

15. Google Updates/ Algorithm Panda: is part of the algorithm that is specific to the quality of content Penguin :is specific to the quality of links Hummingbird :handling conversational search queries accurately AMP : must have mobile sites

16. Thanks !!! Pace Career Academy