1. CONVERSION OPTIMIZATION Analysis & Recommendations

2. Click to edit Master text styles Growth Trend – Traffic, Conversions Website organic traffic is consistent since last few months and 60-65% of the conversions are from organic traffic. We see some variation in the spent as well as conversion from paid sources like PPC. With the current SEO effort we may remain at the same place or may go down due to rapid change in Google algorithm and new techniques. As compared to last year (May – Dec, 2014) we see improvement in the overall Conversion rate but it is not parallel with traffic.

3. Click to edit Master text styles Organic vs Paid Conversions Inconsistent organic conversions, as home page is primary landing page PPC can really pay off if we can optimize the campaign and conversion flow on the website. Home page is the top landing and exit page. 48% of the organic visitors are bouncing from the website without taking any action. 69% of the PPC visitors are bouncing from the website without taking any action. A conversion counts when a visitor sign up for free trial and successfully land on thank you page. MonthOrganic Traffic Organic Conversions Conversion Rate PPC Spent PPC Traffic PPC Conversions Conversion Rate Jan773192.46%$810 517 101.93% Feb652111.69%$785 475 112.32% March701283.99%$759 457 20.44% April650152.31%$325 210 102.86% May576223.82%$345 188 63.19% Jun638162.51%$332 243 83.29% July603101.66%$315 224 41.79% Aug860283.26%$348 203 10.49% Sep826232.78%$328 219 83.65% Average 689193 %3 %$48330472.2 Total PPC Spent = $4,830 Total Leads Generated = 67 Cost per Lead = $72

4. Click to edit Master text styles Keywords Ranking Analysis Search engine getting some attention primarily based on the keyword “Online Church Directory” in the domain name. (see table) We can explore more keywords to optimize and rank like. (see table) Really need to identify Product/App, then shortlist broader and long tail keywords, then create landing pages using those keywords. KeywordTraffic Online Church Directory32.46% Church Directory31.16% Church Directory Online4.97% Church Member Directory3.86% Church Directory Software3.46% Keywords Ranked (First Page of Google) Keyword Church Picture Directory Church Management Software Church Social Network Church Data Management App Keywords not Ranked

5. Click to edit Master text styles On-Page Analysis & Recommendations RECOMMENDATIONS 1.We found the heading tags throughout the website, but we can improve the Meta tags by using related keywords and also optimize the heading tags (H1, H2, H3) 2.We can speed up the Google indexing by search console. 3.We have 101 backlinks and page rank is 0, we should have backlinks from related industry. Our competitor has 250 backlinks with the page rank 3. 4.Local directory submissions can also improve the local SEO. 5.Optimize the FREE TRIAL funnel flow. 6.Have a clear call to action and link to Trial page can help improve the conversion (Re-arrangement of elements and tweaking the message) 7.Website can be optimized with the on-page essentials to improve individual pages ranking XML Sitemap is not submitted Robots txt is not optimized Missing Meta Data for internal pages Heading tags found but not optimized Total Index Pages = 92 (total 52) Page Load Time = 2.6 sec Excessive Inline Styling W3C Validation Error = 891 ISSUES Critical NormalLow

6. Click to edit Master text styles Off-Page Analysis & Recommendations Backlinks: 101 Page Rank: 0 Domain PR Quality: Weak Local Directories: Not submitted Social Media Presence Findings  Facebook: 88 followers  Twitter: 1,133 followers  Google Plus: 10 followers  Pinterest: 32 followers RECOMMENDATIONS 1.We found the tweets along with hash tags on home page but it is not linked with their twitter profile. We can syndicate their social media with their website. 2.Facebook page engagement is less than 1% which we can improve by specifying target market. Also we can execute remarketing campaign to improve conversion. 3.The website is not optimized on local search engines. We can create a list of local business directories and submit the website to improve local search visibility. 4.We can improve page rank by getting quality backlinks i.e. related industry.