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Connecting the Dots: Social Media for the SEO Jen Sable Lopez | Community ManagerErica McGillivray | Community Attaché Tweet with webinar attendees: #mozinar.

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Presentation on theme: "Connecting the Dots: Social Media for the SEO Jen Sable Lopez | Community ManagerErica McGillivray | Community Attaché Tweet with webinar attendees: #mozinar."— Presentation transcript:

1 Connecting the Dots: Social Media for the SEO Jen Sable Lopez | Community ManagerErica McGillivray | Community Attaché Tweet with webinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org

2 Is Social Networking a Fad? It just seems to be propagated by tweens, teens, and females in general. Question from Q&A:

3 Traffic Anyone? @jennita#mozinar Referral Traffic

4 Oh, Hello Community! @jennita#mozinar

5 Personal Results @jennita#mozinar

6 Bigger Social Network + More Social Sharing = More Search Traffic & Better Rankings

7 The SEO Mind Let’s see how it works

8 SEO Pyramid @jennita#mozinar I <3 Keywords & Links

9 Links, Links, Links @jennita#mozinar Ok… perhaps not that Link

10 On-Page Optimization @jennita#mozinar http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

11 Social Media For the SEO Mind

12 So, You Want Links eh? @jennita#mozinar This post was published yesterday. “About 1,070 results” http://pointblankseo.com/scrape-rate

13 Still Have to Think About Content @jennita#mozinar

14 Social Keyword Research @jennita#mozinar

15 Canonical URLs @jennita#mozinar http://www.seomoz.org/blog/an-seos-guide-to-http-status- codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed% 3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes Canonical Version: Non- Canonical Version:

16 Super Dumb Easy to Share @jennita#mozinar

17 What Content to Push & Where @jennita#mozinar https://plus.google.com/111294201325870406922/posts/DTEi49PTg2Q

18 What is a Klout Score? And what does it mean for my business? Question from Q&A:

19 Twitter Let’s Talk Specifics

20 Fast Indexing + Links @jennita#mozinar Links created from Twitter

21 What about getting tweets outside of Twitter? @jennita#mozinar

22 Remember: Super Dumb Easy @jennita#mozinar

23 Pay with a Tweet @jennita#mozinar http://try.unbounce.com/noob-guide-pdf/

24 Pay with a Tweet @jennita#mozinar http://simplymeasured.com/freebies/facebook-fan-page-analytics

25 Don’t Forget Email! @jennita#mozinar From a Customer Service email From a Webinar reminder email

26 Get More Info… @jennita#mozinar http://www.cubeduel.com/

27 RSS Feed @jennita#mozinar

28 Find Influencers - PRO @jennita#mozinar

29 Find Influencers – Follower Wonk @jennita#mozinar

30 Science of Retweets @jennita#mozinar http://www.slideshare.net/danzarrella/the-science-of-re-tweets

31 Is Twitter becoming too spammy for a business to use legitimately? Question from Q&A:

32 Facebook Let’s Talk Specifics

33 Insights For Your Site @jennita#mozinar http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

34 Insights For Your Site @jennita#mozinar http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

35 Which Button to Use? @jennita#mozinar Like Box Like Button For your home page or for your content page? http://developers.facebook.com/docs/plugins/

36 SUPER DUMB EASY @jennita#mozinar Sharing on OKCupid used to look like this. Now, it looks like this.

37 Tag people @jennita#mozinar

38 Should I use my top keyword as my social username or my company name? Question from Q&A:

39 Google+ Let’s Talk Specifics

40 A Necessity @jennita#mozinar

41 A Necessity @jennita#mozinar Google+ Dominates SERPs

42 Ripples… whoa. @jennita#mozinar http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers

43 Which Account to Use? @jennita#mozinar

44 What Type of Content? @jennita#mozinar Why not ask?

45 Mmmm Bolding @jennita#mozinar

46 Holy Resource Batman @jennita#mozinar http://www.blindfiveyearold.com/google-plus-seo

47 Can’t I just automate this s**t? Question from Q&A:

48 LinkedIn Let’s Talk Specifics

49 277% More Effective for Lead Gen @jennita#mozinar http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than- Facebook-Twitter-New-Data.aspx

50 Pages @jennita#mozinar

51 Other Social Sites?

52 @jennita#mozinar http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/

53 @jennita#mozinar http://blog.kissmetrics.com/quora/

54 @jennita#mozinar

55 What kind of goals should I have? Question from Q&A:

56 Measuring Social Show me the data!

57 @jennita#mozinar

58 SimplyMeasured @jennita#mozinar

59 SEOmoz PRO Social @jennita#mozinar http://www.seomoz.org/blog/social-media-metrics-not-as-difficult-as-you-thought

60 Bit.ly @jennita#mozinar

61 Google Analytics @jennita#mozinar

62 Don’t Give Up On Social

63 Q+A Time! @seomoz & @jennita www.seomoz.org help@seomoz.org http://seomoz.org/webinars


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