1. www.c1-partners.com How To Audit Your Digital Marketing (For Free) C1 Partners Denver Digital Marketing For Small Business May 12, 2015

2. www.c1-partners.com

3. 1.Getting Started 2.Messaging and Conversion 3.Onsite Structure and Content 4.Offsite Structure 5.Analysis and Competitive Comparison Agenda

4. www.c1-partners.com Getting Started Tools and Components for Free DIY

5. www.c1-partners.com Domain, Keywords and Competitors Domain Target keywords Key competitors

6. www.c1-partners.com Many Free Tools For Your Audit

7. www.c1-partners.com Quick and Dirty

8. www.c1-partners.com Messaging and Conversion Does your website have the ability to engage and capture visitors?

9. www.c1-partners.com Messaging In order to maximize the quantity and quality of clients generated from website traffic, it is vital that the content on your website engages your target buyer personas.

10. www.c1-partners.com Home Page Branding Target persona Navigation Visually appealing Contact easily Lead generation FAQs Testimonial/Proof

11. www.c1-partners.com Better Messaging and Conversion Messaging? Are you addressing your prospects completely? 1.Engagement Message? Yes 2.Solution Message? Yes 3.Company Positioning? Yes 4.Proof/testimonials? Yes 5.Calls to Action Yes 6.Differentiator? No 7.Video? Yes 8.Enough Home Page Content? Probably

12. www.c1-partners.com Website Performance How well is your site currently performing?

13. www.c1-partners.com How much traffic do you get? How valuable is your traffic? What terms do you rank for? How much is spent on Paid Search? What is the site’s load speed? Is the site mobile-friendly? What is your site’s Domain Authority? What is your website’s Moz Rank? Who are your competitors and how do they compare? Key Questions For Performance

14. www.c1-partners.com How Much Traffic Do You Get? Organic Traffic PPC Traffic Google Analytics SEMRush

15. www.c1-partners.com How Much Traffic Do You Get? Organic Traffic PPC Traffic Google Analytics SEMRush

16. www.c1-partners.com What Terms Do You Rank For? iSpionage.com Look at SEO Keywords Find your top 10 ranked terms – free Find all your terms – paid SEO Value SEO Terms PPC Value PPC Terms

17. www.c1-partners.com Marketing Grader Look at Blogging, Social Media, SEO, Lead Gen and Mobile Moz Rank Links to site Pages Indexed

18. www.c1-partners.com Moz Rank and Domain Authority Open Site Explorer Moz Rank Domain Authority Page Authority Link Specifics

19. www.c1-partners.com Number of pages indexed

20. www.c1-partners.com Onsite Audit Is your site set up to drive rankings and traffic?

21. www.c1-partners.com Bad on-site SEO can have a negative impact on your rankings Find areas for improvement On-site SEO strategies change with Google algorithm updates Why audit your website? Onsite Audit – Why?

22. www.c1-partners.com Key Elements of On Page Website Optimization 1.URL Structure 2.Title tag 3.Meta description and keywords tag 4.Header tags - H1, H2, H3 5.Images and Alt Text 6.Diverse Keywords 7.Diverse Content 8.Relevance

23. www.c1-partners.com SkisRacing SkisSlalomGiant SlalomDownhill All Mountain Skis TraditionalRockerHybrid Site Structure – Support Keyword Targets Local Note: “Racing Skis” page may be www.domain.com/racing-skis-denver, but do not change navigation to “Racing Skis Denver”www.domain.com/racing-skis-denver

24. www.c1-partners.com Target Keywords in Content… …but don’t overdo it Title and Meta Data Heading Tags Proper URL formatting Duplicate content will often hurt your rankings Internal Linking Silos What to Look For Onsite Audit – What To Look For

25. www.c1-partners.com Are social media channels accessible from your website? Are you linking back to your website from social media channels? Do your offline activities connect back to digital channels i.e. print ads, trade shows, etc. Social Media Setup

26. www.c1-partners.com Google Webmaster Tools Checks Content Sitemap HTML Errors Trends More Onsite Audit – Google Webmaster Tools

27. www.c1-partners.com Brightlocal Free Version Available Reasonably Priced Advantage: Web-based Heading Tags Title Tags Description Tags Other Factors Onsite Audit – Get Started

28. www.c1-partners.com Offsite Audit Does the Web love you and love you the “right” way?

29. www.c1-partners.com Compare Your Link Building To Your Competition Ahrefs.com Offers Quantity & Quality Domain Link Comparisons

30. www.c1-partners.com Anchor Text Profile

31. www.c1-partners.com Local SEO Local Property Setup & Free Submissions

32. www.c1-partners.com Local: Links and Citations Tool: Bright Local Local Linkbuilding Critical For Small Business

33. www.c1-partners.com Local Property Setup and Submissions Moz Local www.moz.com/local Yext Power Listings www.yext.com Bright Local Citation Burst http://www.brightlocal.com/seo-tools/citation-burst/ Quality Citation Sources Referenced by –Google –Yelp –Bing –Yahoo! And many others

34. www.c1-partners.com Competitive Comparison What are the results of your efforts?

35. www.c1-partners.com NameSEOSEO$PPCPPC$MozPagesLinksFbTw SourceSEMR u iSpio OSEGoogleOSEFbTw You Comp A Comp B Comp C Comp D Comp E Comp F Comp G Comp H What Is Your Competition Doing? Find the gaps you need to close…

36. www.c1-partners.com What risks are there to your digital marketing? What weaknesses do your competitors have? What tactics should you prioritize? What are you measuring? What is the frequency of measurement and reporting? Does your reporting inform your tactics and strategy? Analysis

37. www.c1-partners.com C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com Contact Us