1. Understanding the World of SEO

2. SEO stands for “search engine optimization
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

3. Understanding Business
Understand Business and their Products and Services
Audit
When we start search engine optimization for any website, the first step is to audit the entire website and then understand the product lines in order to identify potential keywords.
These keywords are then mapped to relevant URL’s to begin the structuring of the website. Then we start optimizing the landing pages according to the targeted keywords. To increase Search Engine visibility and authority of the page, we create backlinks on different platforms.

4. Website Audit
An audit of the website is done to identify the weak areas and improve health.
Technical Performance
On-Page Factors
Domain Analysis
What is the current status of the website (in terms of traffic, ranking, conversion, technical issues etc)
Is their any manual penalty?
Backlink overview
Domain Age

5. Keyword Analysis & Recommendation
This is one of important task before starting optimization. Below mentioned are few metrics to analyse keywords:
Current keywords (which are currently ranking )
Keyword Search Volume
Keyword Trends
Competitors keywords (what keywords they are targeting)
Site: “Keyword”

6. Technical Analysis and Recommendation
Below are some important points to consider while optimizing a website:
Site Speed for both Desktop and Mobile
Navigation
URL Structure
SSL Certificate
Content Structure defined in step 5
Duplicate & Low Quality Content
Mobile Friendly/Responsive
Blog
Robots.txt File
Social Media Buttons and Links
Sitemaps
Google Analytic/Search Console/GTM
Canonical Issue

7. SEO On-Page Recommendation
Below are some important points to consider while optimizing a website:
Keyword Mapping & New Page Creation
Meta Tags
Headings
Content
Images
Interlinking

8. Website/Competitors Backlinks Analysis
Study the website and competition backlinks and segregate based on below factors:
Link Diversification
Domain Authority Segmentation
Do Follow/ No Follow Segmentation
Referring Domains

9. Link Building & Onsite Blogging
Link building is one of most important ranking factor but nowadays quality is more important than quantity. Following are few activities that we perform:
Guest Post
Event Submission
Video optimization and Sharing
Local Listing
Social Sharing
Vertical Directories
PPT/PDF
Article Submission
Press Release
Q & A
Social Bookmarking
Forum Participation
Profile Creation
Infographic Submissions

10. Our Products